When it comes to building a successful e-commerce business, few things are quite so important as a great, modern website.

The website is essentially the shopfront of your business, demonstrating to customers and visitors your value as a service and store.

It communicates your businesses competency, quality, how up-to-date and current you are. Without a quality website showing the world how useful, trendy and outstanding your business is, it’s impossible to get ahead of all the other e-commerce businesses competing in the marketplace.

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.

E-commerce is huge and getting huge, but that’s exactly why digital marketing has never been more crucial.

We’ve all heard about virtual reality, but augmented reality is where the hype and money are at, here’s why that is.

Older Augmented Reality

At the moment, augmented reality centres on applications for smartphones, allowing people to use the camera combined with AR software to try on clothes or glasses while buying online, or search for Pokémon. It’s been something of a clunky gimmick, but as tracking and biometric software improve, so too does AR.

The more accurate and powerful the software, the greater the possibilities for AR. Very soon, it’s going to stop being a gimmick, and according to Apple, will influence our lives just as much as the development of the smartphone.

Apple have been prioritising AR for years now, introducing various features into different iterations of the iPhone, and developing new software. Fortunately for them, it’s beginning to catch on, especially in retail, for both online and real-life shopping.

Imagine being able to accurately try something on before you buy it? How about a virtual shopping assistant, allowing you to identify items and direct you around the store to different products? The applications really are endless, and could hugely impact the ways in which we live our lives.

Why’s this coming to your attention now? Put it down to massive developments, launches and investment from the likes of Apple, Facebook, Snapchat and Google.

While VR is going to remain in the realm of the specialised gamer for a long while to come, the applications and uses for straightforward, functional AR are going to be infinitely more widespread. This potential has led to a valuation of the AR industry ranging between $32 and $162 billion, making it very much something worth paying attention to.

In recent years, mobile browsing has, for the first time, taken over standard desktop browsing. With so many vast differences between the two modes of internet surfing, the effects of this shift are already being seen, and that’s only going to get more and more pronounced. With cheaper 4G, and 5G on the horizon, we’re

Any web design company that wants to stay ahead of the game needs to have an eye on the future, because web design is a constantly shifting and developing area. There are plenty of fashion shifts and trends that come around every year. Here are some of the biggest for 2018 so far. Mobile First

People are using the internet for shopping more than ever these days and surveys have shown that the majority of people say they prefer to shop online, spending an average of 5 hours a week shopping online. If your company is not already offering e-Commerce (short for ‘electric commercial’) then here are just a few

Whether you’re starting an E-Commerce business or looking to upgrade your current website, choosing the right E-Commerce platform for your business is a very important process. The quality and specification of your store will have a big impact on how successful you are. Getting this decision right will save you time, money and stress further

Investing in a new website design is always a big decision. It’s one of the few occasions in the life of a business when you radically overhaul the way that you present yourself to customers, clients and competitors. For this reason, developing a new website can feel like a very vulnerable process, but also an