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How Responsive Design Boosts eCommerce SEO Results

11th April 2022

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When it comes to building a powerful, future-proof and high-ranking website, the kind that produces real eCommerce SEO results, you need responsive design. There’s a lot that goes into producing a powerful eCommerce business, and having the right website is key. There are many ways in which responsive design boosts SEO results, but here are some of the biggest and most important. We all know that mobile-centric design is important these days, but it absolutely goes further than just being accessible on mobile devices. It’s about producing a website that is the best possible vehicle for your business. This is why responsive web design is so essential nowadays.

Page Speed is Key for eCommerce SEO Results

It’s long been the case that slow page loading speeds are absolutely brutal for bounce rates. If your page takes seconds and seconds to load, you’re going to be losing tons of visitors bouncing back to wherever they came from. This is unacceptable and will affect rankings and overall performance massively. Responsive design can refine not just how your page looks, but how it performs, the speed at which it loads as well as other features.

Search Engines Prioritise Mobile-Friendly Sites

Search engines love mobile functionality and, by connection, responsive design. If you’re neglecting responsive design, you’re going to be pushing your site further down the rankings. That’s as well as having all the other negative connotations of lacking mobile efficacy. Most browsing these days is done on a mobile device rather than a desktop. The search engines absolutely know this. There’s no getting away from the importance of mobile design.

Better Social Media Integration

Social media is key for eCommerce SEO results nowadays. That’s as well as for general marketing, boosting customer loyalty and interacting with your audience. Without quality social media, you’re going to be limiting how well your business can thrive online. Responsive website design interacts better with social media, allowing better sharing, integration and general features throughout.

Boost Usability

Essentially, responsive design is all about producing websites that function optimally on all devices and browsers, allowing users to always have the same experience. Fundamentally, this is all about building a consistent website that allows for optimal performance across the board. This is always going to provide a more usable, accessible and powerful website.

Are There Any Cons of Responsively Designed Websites for eCommerce SEO Results?

If responsive design was perfect, why would any website out there be anything but responsively designed? Like most design approaches, there are always going to be a few shortcomings. In some situations, responsive design isn’t perfect. For instance, if you’ve got a website where the page needs to carry a lot of information, text and images. A good example is a newspaper site, which wouldn’t translate well to being crammed onto a mobile screen. As well as that, the changeover to responsive design can be time-consuming and sometimes expensive. This means that there are still instances where separate desktop and mobile sites can be the best choice. However, that option carries its own shortcomings.

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