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7 Ways eCommerce Businesses Neglect Social Media

24th January 2022

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When it comes to eCommerce social media, there are a whole lot of mistakes we see businesses regularly making. Here are seven of the most erroneous for your eCommerce business to give a wide berth.

Failing to Take Ownership of the Conversation with eCommerce Social Media

Whether you know it or not, people are already talking about your business on social media. Good or bad, it’s up to you to start taking control of that conversation and turning it to your advantage. This is one of the great benefits of eCommerce social media marketing, you can really have your finger on the pulse, making sure you know exactly what’s going on and how your business is being perceived.

Using the Same Content Across All Media

This is a cardinal sin we see time and time again in eCommerce social media presences. The fact is, content that works great on LinkedIn is going to look fusty and over the top on Instagram. You don’t necessarily need a whole different post for every platform, however, you do need to tailor your posts carefully to each medium. This means changing aspects like the thumbnail image, post text, etc. Just make sure it looks correct on that platform.

Word of Mouth is Enough

Especially for businesses looking to migrate more online, and less for pure eCommerce social media, the fallacy that in-person word of mouth is still enough is still very common. It’s not. Make sure you’re using social media to its full potential because social media is the digital version of word of mouth.

Make Use of Social Media Feedback

People are going to respond to your content if you’re doing it right. And while these responses can sometimes be less than positive, they can always be used as feedback. This allows you to refine and improve the way your eCommerce social media operates and posts.

Always Use a Call to Action

If people don’t know what you want them to do, how are they ever going to reliably do it? Are you just counting on them converting to being a customer by accident? Always make sure to leave an appropriate, reasonable call to action somewhere within your social media content. Not front and centre, maybe, but in there.

Show Awareness of Current Events in Your eCommerce Social Media

As a business online, it can be really useful to show your humanity and engagement with society, and this is extremely important when it comes to building engagement and customer loyalty. Showing some awareness of current events is always going to be helpful. Make sure you’re not incendiary or divisive, however!

Humanise Your Business

Lastly, the most important to visualise eCommerce social media is as an avenue through which you can humanise your business. The fact is, you need customer loyalty to thrive online, and social media can be a great way to build that loyalty and really interact with your customers.

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