« Return to Blog

7 Key Tenets of eCommerce Business in 2022

When it comes to building a thriving eCommerce business in 2022, there are certain tenets of business that no one can afford to neglect. Without these seven things, you’re going to struggle to build the ranking, customer traffic and conversion rates that you need. Here are seven key tenets of eCommerce business in 2022.

Fast Page Loading Speed is Vital for Every eCommerce Business

I know, might sound a little obvious and basic, but you’d be surprised at how many businesses are still falling at this first hurdle. Without great loading times, your site is going to have a spiralling bounce rate. This means far fewer conversions than you’d otherwise be enjoying.

Intuitive Navigation

If your customers can quickly and easily find what they’re looking for, that’s always going to massively boost your conversion rate. Everyone should aim for an easy to use, intuitive site layout, making it as easy as possible for visitors to find what they’re looking for. This means things like a clear, short menu, regular homepage links, and clear, easy to use buttons throughout.

Utilize Customer Data to Refine Your eCommerce Business

By utilising analytics data and tracking your customer path through your site, you can refine the way your website works for your customers. Therefore adapting and streamlining your site features and generally making sure that you’re continually improving.

Boost Trust Through User Reviews

People love seeing user reviews. Even if it involves having a couple of negative reviews floating around, this is always going to boost your customer’s trust in you as a business. When it comes to thriving as an eCommerce business in 2022, building that trust and customer loyalty is absolutely vital. You need customers to feel like they know and can trust you, without that you’re always going to struggle. The same goes for social media presence, it’s another opportunity to humanise your business and build real loyalty.

Cross-Sell Your Products

It’s common sense to make sure that when you’re selling a pair of shoes, beneath it you should offer other products that are related. Potentially, other colour options of the same shoe, or shoelaces and care products. There are endless options for cross-selling, and if done well and tastefully, you can encourage a lot more conversions. Therefore, this kind of escalating sales approach is vital for any eCommerce business.

Stay Secure as an eCommerce Business

When people talk about website security, too few people realise that the websites that really need to think about security are small to medium businesses. These size businesses are the primary target of cybercriminals. This is exactly why you need to be making sure that your site is as secure as possible.

Utilise Mobile Design

Responsive mobile web design is vital. The vast majority of browsing these days is done entirely on mobile devices. This is exactly why neglecting responsive design simply isn’t an option anymore. Responsive design isn’t just good for mobile browsing either. It carries many benefits when it comes to future-proofing your online presence and building the best possible website.