Category: News

Forget VR, Augmented Reality is the Next Big Thing

We’ve all heard about virtual reality, but augmented reality is where the hype and money are at, here’s why that is.

Older Augmented Reality

At the moment, augmented reality centres on applications for smartphones, allowing people to use the camera combined with AR software to try on clothes or glasses while buying online, or search for Pokémon. It’s been something of a clunky gimmick, but as tracking and biometric software improve, so too does AR.

The more accurate and powerful the software, the greater the possibilities for AR. Very soon, it’s going to stop being a gimmick, and according to Apple, will influence our lives just as much as the development of the smartphone.

Apple have been prioritising AR for years now, introducing various features into different iterations of the iPhone, and developing new software. Fortunately for them, it’s beginning to catch on, especially in retail, for both online and real-life shopping.

Imagine being able to accurately try something on before you buy it? How about a virtual shopping assistant, allowing you to identify items and direct you around the store to different products? The applications really are endless, and could hugely impact the ways in which we live our lives.

Why’s this coming to your attention now? Put it down to massive developments, launches and investment from the likes of Apple, Facebook, Snapchat and Google.

While VR is going to remain in the realm of the specialised gamer for a long while to come, the applications and uses for straightforward, functional AR are going to be infinitely more widespread. This potential has led to a valuation of the AR industry ranging between $32 and $162 billion, making it very much something worth paying attention to.

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The Smartphone is the way forward for UK Web Users

A recent study by Ofcom of the habits of web users in the UK showed that the smartphone has overtaken the laptop; becoming the most popular device used to access the internet. According to the study, 33% of internet users in the UK consider their smartphone to be their primary tool for surfing the web,

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What Do Apple’s Latest Sales Figures Tell us About Web Design?

This week Apple released impressive fourth-quarter results, dispelling any notions that the Californian company are losing their touch. Apple reported revenue of $42.1billion from June-September – growth of 12% – significantly surpassing Wall Street forecasts in the process. The release of the iPhone 6 and 6 Plus has stimulated rapid growth, with 39.3 million smartphones

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Which Search Engines Should I be Targeting?

An essential part of achieving success online is working out the most effective way to use search engines. In 2014 very little web traffic is generated by direct results, particularly for smaller websites (large websites like Facebook, eBay and the BBC would be exceptions to this rule, and even this is repeat visiting). Businesses who

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How to Listen – and Be Heard – With Social Media for Business

It looks like Twitter are rolling out an update which allows you to ‘mute’ people that you’re following. This will give users the option to continue following another user without receiving their updates. The update is available to some users with iOS and Android devices. It will come as a blessed relief for avid social

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Social Media Headlines: 4 Updates from March 2014

Here are 4 recent headlines from the world of social media… Facebook Refresh News Feed 12 months on from the last update, Facebook are implementing the next redesign for its news feed. With new fonts, larger photos and larger buttons, it’s very much an evolution of the current news feed design. They might seem trivial,

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Flappy Bird Removed from App Store by Creator

Earlier this week the creator of Flappy Bird, Nguyen Ha Dong, removed the free game from both the Apple and Google app stores. The game has been ranked at #1 for both platforms and has become something of an overnight success story. However, the removal of the game raises more questions than it answers. Flappy

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New Twitter Homepage Design

If you’re a Twitter user then you might have noticed the recent homepage update that has been rolled out in the last few days. Whilst the update is more evolution than revolution, there are a number of changes to the Twitter homepage design which you’ll now be able to access. The update ensures that the

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3 Ways Apple Have Changed Web Design

This week will mark the 30th birthday of the Apple Mac. Mashable have produced a great article documenting the evolution of the Mac from 1984 to 2014. As a UK website design company we thought it would be worthwhile looking at how Apple products have changed website design. Whilst web design is a creative form

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2014 Web Design Predictions

At this time of year we start to think ahead to what 2014 will bring. As a leading UK website design company we’re always looking to stay several steps ahead of the field. This enables us to continue developing websites which help our clients to stand out from the crowd. In this short article we’ll

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