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Why is Wireframing so Important?

Wireframing is one of the most important steps in the creation of a beautiful and functional website, but it still remains a mystery to many. If you’ve not heard of wireframing before then you might find this article helpful. In a nutshell, a wireframe is a simple, outline sketch of a website design. The process of wireframing involves drafting sample website plans early in the website development project that can be iterated and improved by web designers and clients alike. With that in mind, why is wireframing so important?

Why is Wireframing so Important?

In broad terms, wireframing is important because it helps us to design websites in a systematic, strategic and deliberate manner. It draws various parties together at an early stage to think long and hard about what is required from the website, a vital process that can be surprisingly difficult to achieve. Wireframing is important because it provides an essential step in the project management of the web design process and helps to dramatically imporve the finished product.

Why is wireframing so important? Here are three further reasons…

1. Wireframing Makes User Experience a Priority

One of the biggest reasons why wireframing is so important is that it brings user experience to the forefront of the website design project. User experience is all about maximising the quality of experience delivered to website visitors. This is an essential process that is often overlooked in the design process. Wireframing forces us to address user experience early on.

Wireframing forces us to ask questions of site layout and navigation. It helps us to think about the messages that we are communicating to a first-time site visitors. It gives us an opportunity to think objectively about how important components like images and social media are before we see them in a well-designed, visually stimulating context.

2. Wireframing Helps You Tinker

One of the biggest frustrations for web designers and clients alike is feedback being delivered late on in the project. This typically arises because there have been inadequate opportunities for discussion and feedback in the early stages of the web design project.

Wireframing helps us to tinker with a website design until we get it right. It’s much easier to make changes at this stage by redrafting and moving around components. Once we’ve designed and developed a website these ‘small changes’ typically require significant work and have the potential to negatively impact the overall effectiveness of the website.

3. Wireframing Saves Time

As a result of the points discussed above, wireframing saves time – and, crucially, money. The simplicity of a wireframe allows stakeholders to feedback quickly and efficiently. Discussions about the quality of the website design aren’t distracted by images, links and content; issues and disagreements can be quickly resolved. Equally, from a design perspective wireframes are quick and easy to turn around and avoid wasting precious design time.

In conclusion, wireframing is important because it helps website designers and clients alike to build better websites in less time at a lower cost. It really is win-win.