Will Blogging Improve My Web Design?
Posted 19 August 2013
We all know that blogging is changing the way that we think about the world. Blogging helps us to broadcast our personal views in a way that has never before been possible. It’s changed the way that we read and analyse news and current affairs, and it’s opened up industry-specific knowledge and insight to a wider audience. However, when we’re talking about how to improve a website design, the big question is whether blogging will actually make any difference?
A cynical view would be that blogging doesn’t actually achieve anything. It’s simply another way of sharing news and opinions which may or may not be of interest to the reader. With a huge range of blogging platforms available, and personal blogs tending to prove more mainstream than business blogs, it’s not unreasonable to assume that any self-respecting business should reserve the right to remove their blog from their web design. After all, what does a business blog actually achieve?
As a UK website design company we’re highly persuaded by the value of business blogging. There are various reasons for this, which we’ll expand on below. It’s important to remember that the quality of your web design depends upon both the visual design and the content of your site, and business blogging provides a unique kind of website content.
1. Blogging Connects you with your Audience
As business practices have changed, it is increasingly unlikely that you will know your customers personally. Whilst this opens up many opportunities (international trade, for example) it also means that business is becoming increasingly impersonal. A quality business blog will help you connect with your audience in a warm, friendly way. It will also enable you to use a different tone, getting alongside your audience and looking at the industry through their eyes.
2. Blogging demonstrates your expertise
It’s increasingly important that site visitors trust your business. This can be achieved in a variety of ways. If your website design is clean, modern, easy to navigate and up-to-date then this will impress upon site visitors that you know what you’re doing.
However, an effective business blog can take you to the next level. It gives you an opportunity to demonstrate your industry expertise. If you’re looking to reach a highly targeted audience who have united interests, then simply writing about the things that you’re learning and doing is going to communicate very effectively with your audience and convince them that they can trust you. This increases the effectiveness of your website design and should result in increased conversions.
3. Blogging keeps you in step with your industry and competitors
It has to be said that business blogging is both a skill and a discipline. A huge benefit of business blogging is that it helps you to keep in step with changes in your industry. This reduces the likelihood of you being outpaced by your rivals.
Business blogging also exposes you to a breadth of communication and marketing strategies that you can apply throughout your website design and indeed your business.
4. Blogging sharpens your skills and communication
Regularly blogging about matters of interest to your audience helps to keep you sharp. If you’re boring, disengaging or factually incorrect then you’re not going to see much fruit for your labours. However, our experience is that effective business blogging helps to bring a clarity and direction that will serve the business well in the years to come.
If you’ve got questions about business blogging or website design then we’d love to chat to you. You can find our contact details over at our website.