« Return to Blog

Web Design Vital for Business

Every serious business should have a professional and suitable website in order to advertise themselves and encourage customers to use their site.  The web design aspect should never be rushed, just like with many tasks in business, as it needs to be done properly or it will really show and create the wrong impression.

If you get your website wrong then it could ruin your company’s reputation and put customers off buying from you or using your services.  This is why it is so important, as you could lose business and, therefore, money.  There are many tricks and tips to get your website looking decent.

Your site needs to be simple and easy for the customer to navigate around, being able to find the information that they want easily.  If you have an e-commerce section then this is a very important factor, as usability is key to getting people to buy from you.  If it is too complicated or confusing then it will just put them off.

Using a lot of Flash-based images and fancy texts can also put customers off.  It may slow down their computers, causing them to leave your website before viewing it properly.  It will also distract from the important information on your website or make people think that you have something to hide.  A simple one or two colour scheme should work well in most cases.

Make sure you have all the right links on your website and a homepage link connecting each page back to the start.  This will help your visitors to easily navigate around your site and be more likely to come back again.