Web Design SOS!
Posted 19 November 2012
We’re all familiar with DIY disasters. A person begins a project with the best of intentions, but over time it becomes clear that their best efforts are only making the situation worse. Whether it’s a bathroom without running water, a kitchen that is completely unsuitable and unsafe, or a house without doors and windows, a project that has not been finished is always going to be seen as a disaster. If your house is a DIY disaster, you’re probably not going to spend a lot of time or effort inviting people to come and spend time in it…
We experience something very similar as web designers. In the world of website design we hear many stories of clients receiving a beautiful bespoke website, only to experience something of a ‘Web Design Disaster’ as their DIY approach undoes the good work of the website designer. This is understandable – after all, clients usually approach a web design company because they themselves don’t have the time or resources to do the project themselves.
We thought that it might be helpful to share a few simple tips that we hope will prevent you from having to call a ‘Web Design SOS’:
1. Keep it up to date…
One of the best ways to keep your website looking good and functioning well is to ensure that it is kept up-to-date. Whether it’s checked daily, weekly or monthly will depend upon the nature of your business and the pace of change that you work at, but this really will be time well spent. If you’ve got a great web design with content that is accurate and relevant then you are doing your company and your customers a big favour.
2. Functionality: Work it out
It can be tempting to think that your web design template is a holy grail that should never be adapted. An equally unhelpful approach would be to constantly tamper with every page until you have a website that is messy, full of broken links and is in need of some serious TLC. We reckon that you should be taking the middle ground here. As you regularly check and update your content, make sure that links work and that images and text are working as they should be.
3. Typography: Consistency is King
Your website designer will probably have given you an agreed-upon set of fonts to use. It really is important that you work hard to be consistent and stick to what’s been decided. There should be a ‘family’ of fonts that you can use, with some simple variety (bold, italic and headings are usually enough) that will help you keep your pages looking clean and smart. There are few quicker ways to ruin a beautiful web design than by using too much typographic variation.
4. Simplicity: Less is more
Work hard to produce good content that helps your business communicate exactly what it needs to. If something doesn’t need to be said, then seriously consider removing it from your site. Make it easy for potential customers to gather all the information that they need and contact you about your products and services.
If you want to find out more about our web design services then please don’t hesitate to get in touch via the ‘Contact Us’ page of our website.