Using Graphic Design to Enhance Your Web Design
Posted 17 March 2014
When you’re looking to update your website design there are a number of factors to consider.
You’ll think carefully about the functionality and user experience that the site delivers. You’ll make sure that website performance is improved, with lightweight pages and a fast load-time. You’ll want to provide excellent content and ensure that you feature highly in search engine results pages.
However, if we’re honest, one of the primary motivations for investing in a new website design is to make an incredible first impression upon site visitors. Whilst the technical ingredients of a website are absolutely essential, it is the visual quality of the website that really sets you apart from the crowd.
This is one of the reasons why it’s so important to choose a website design company with a dedicated team of graphic designers. This will ensure that the visual quality of your website will be prioritised. It also gives you greater flexibility over what kind of website you are looking for.
Here are 3 reasons why it’s such a good idea to use graphic design to enhance your web design:
1. Beautiful Website Design
We cannot emphasise strongly enough the value of a visually beautiful website design. In many industries, websites are largely functional. Investing in a beautiful website design – even if it’s very simple – will help you to get ahead of your competitors. You’ll make a lasting impression on your customers and they’ll enjoy using your site.
There are numerous different ways to achieve this, and a graphic designer will help you to find what works best for you. It’s often as simple as choosing the right imagery and typography for your site. If you’re looking for something more complex, a creative designer’s Photoshop skills will come to the fore. Additionally, by getting a graphic designer on board you’ll ensure that the various elements of your website will be designed and positioned in the most visually pleasing way.
2. Your Branding and Logo
It’s important that you find the best way to represent your business online. Your branding and logo will feature prominently on your website, but also across your various social media profiles.
A skilled graphic designer will help you to develop a branding package that you can be proud of. This will contribute to the first impression that you make upon site visitors, and also help to ensure that your branding is both memorable and recognisable.
3. Your Online/Offline Brand Harmonisation
Finally, graphic design will enhance both your web design and your offline branding. This ensures that every piece of literature you send out is building on the quality and reputation of your business.
A graphic designer will provide you with a complete branding package, including business cards, headed paper, stationary, marketing materials and more. By addressing these questions as part of the web design process you’ll save time and money in the long run and maximise the effectiveness of your new website.
To find out more about our range of web design services why not contact us today?