Tech News: Video for Instagram
Posted 24 June 2013
You’ve probably familiar with Instagram, the hugely popular photo app.
Just over 12 months ago the company was bought out by Facebook for an incredible $1billion, despite being a relatively new brand and having just 8 staff members.
A few months ago we wrote that Instagram’s progress under Facebook had been steady, if not spectacular. There are now more than 100 million monthly users, and a range of new filters have been introduced.
A few days ago, Instagram launched video. Instagram’s co-founder Kevin Systrom shared this message on the company’s blog:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
The introduction of video for Instagram itself isn’t really big tech news. After all, Twitter’s vine app is going well (despite only offering 6 seconds of footage, compared to Instagram’s 15) and it was only a matter of time until Instagram (under the ownership of Facebook) followed suit.
However, Systrom’s use of language demonstrates just how important social media platforms like Instagram have become to their users. It’s more than just ‘another app’. In a global community, with many of us separated from family and friends by geography and time-zones, apps like Instagram are helping people to find community and share their stories with loved ones.
Understanding the way in which the internet is changing has big repercussions for web designers. It’s tempting to think that web design and social media are separate entities, but over the last few years we’ve seen website design emulating trends in social media, and there is no reason to believe that this won’t continue.
Here are three ongoing changes that are highlighted by Systrom’s blog post:
The ability to produce, share and embed video is becoming an increasingly important part of successful web design. Many start-ups are replacing the traditional homepage with a high-engaging, informative video. Why? Because it’s a more effective, memorable and impressive way of communicating with a younger audience.
Whilst it’s easy to be cynical about the authenticity of online community, the unescapable reality is that companies who successfully create a sense of online community are more effectively leveraging the impact of their web design.
If your website design demonstrates inclusivity, provides visitors with the information that they need (both about your products/services and about your company itself) and makes it easy to connect and find out more, then you have understood the value and power of community.
Instagram understand that information isn’t enough; today’s internet user wants story, beauty and intrigue. The ability to capture and share narrative is a valuable and marketable skill. If your company can tell its story – every successful tech company has, for example – then potential customers are far more likely to buy in.
For more information about VizionOnline why not check out our website or contact us today to find out about working together on your next web design project…