Beyond Stunning Website Design – What Else is Needed?
Posted 18 September 2019
Too many businesses think that once their new stunning website design is live, that’s that done and dusted. Sadly, nothing moves faster than technology. Everyone knows that having a dated, clunky website can be a massive red flag to potential customers. Here are four things every website owner needs to keep an eye on to make the most of stunning website design for as long as possible.
Keep the Plugins Updated
On WordPress sites especially (and they make up a huge chunk of all the websites currently online), letting your various plugins fall out of date and obsolete can be a major problem waiting to happen. Most WordPress plugins receive regular updates at least several times a year. It’s definitely worth keeping up with those updates.
Why bother to update them if they’re still working fine? Well, first off, the updates could help them to work better for your site. Then there’s the security risk of un-updated plugins.
Small to medium businesses are the most commonly targeted by cyber-criminals. It’s extremely important to keep things as secure as possible. Failing to keep your plugins at least semi up to date is going to have some unexpected consequences. Frequently, this is weird interaction issues between the plugins on your site. This can even stop you from working on it easily in future.
Don’t Let Things Get Stale
Even if you’re looking at a stunning website design, if the first thing you see is a post referring to something that happened four years ago, that really doesn’t speak volumes about the success and activity of the business behind the website. Consumers nowadays have so many options online. You can’t expect them to go with businesses that continually throw up red flags, like dated content. You want to regularly be looking at the images, text and content on your site, making sure that there’s nothing on there that ages the site prematurely.
Having an active blog on your website can actually prove an extremely powerful tool. When it comes to boosting traffic, brand building and creating an authoritative web presence, a blog is the best way forward. Blogs can be about any number of things, from your business niche to your business itself, as well as more general topics. If you’re regularly posting quality, interesting content, you’re going to see a steadily growing return on your investment.
Consistency is the Name of the Game When it Comes to Stunning Website Design
Altogether too many businesses, once their site is up and running, neglect their beautiful new site. If there’s one thing every business can stand to do to make the most of their stunning website design, it’s consistently working on it.
It’s much easier to do a little regularly than it is to do a lot every few months. That’s why it’s so important to keep an eye on your website. Making sure that everything’s consistently looking great is always going to be a solid way to encourage growth and development as a business.