Why SEO is So Important for Quality Web Designers
Posted 02 October 2019
If a website goes live, and no one is there to hear it, was it really worth spending all that money on building it? Quality web designers won’t leave you with a lemon of a website that gets zero traffic.
Competition is Stiff
There’s no getting around this nowadays. Competition online has never been stiffer. New online businesses go live daily, and more physical businesses are shifting to try their hands online. This is great for the consumer, but for anyone looking to thrive online, it means you need to be smart.
SEO is all about visibility. It’s all about making sure that the people you want to find your business site manage to find it. It’s coming up first on a SERP page, and benefitting from all the extra traffic inherent to that.
More than that, it’s the ongoing process of developing authority and presence in the online space. Quality web designers understand that a website with a solid SEO tuning doesn’t just happen by accident though.
What’s the Point of a Website No One Ever Sees?
Question, you’re a business. Everyone for the past few years has been harrying you about your lack of a decent website. You grumblingly admit that maybe, just maybe, the internet could be here to stay. Your business mindset tells you that the best thing to do is to get a website as cheaply and effectively as possible. Here’s why that could bite you further along the line.
Consumers have never been savvier, cheap template sites have never been more recognisable, and quality, SEO web design has never been more vital.
If you’re going to spend real money on a website, and you’re not talking about your digital marketing and SEO budget within that, you’re wasting time and money painting a picture no one is ever to see.
Your website can be your billboard, your business card, your shop floor, your whole business operation online. However, if no one ever visits it, it can be your big old waste of money.
Quality Web Designers Know There needs to be SEO from the Ground Up
Search engine optimisation is a multi-faceted element of digital marketing. As well as that, there are onsite technical elements, there’s backlinking, there’s pay-per-click, there’s content marketing, and there are a million other little techniques.
And you can’t just tack these elements on at the last minute, quality web designers get this. Most of them need to be there from the get-go. You need a balanced, strategic and well-grounded approach because it’s too easy to focus too much on one element.
For instance, content marketing can be slow to produce results, but very effective over time. PPC is the opposite. Using these in combination, along with a well-optimised and regularly updated website and blog is always going to produce results, both in the short and long term. It’s all about that strategic approach.