How Quality Web Design Integrates New and Emerging Tech
Posted 29 June 2018
Quality web design is not just about pretty websites that let your user read a few paragraphs, look at a few pictures and buy your product. It’s about providing an experience and staying one-step ahead of the competition, and that necessitates keeping an eye on all the new and emerging tech. This is how quality website designers integrate new technology into sites and the power of keeping an ear to the ground.
Augmented and Virtual Reality
Surely, the first on anyone’s list when it comes to exciting and futuristic new tech (beyond hoverboards!) is always going to be virtual reality, and its cousin; augmented reality.
While the applications right now remain fairly within the borders of video games and leisure, there’s going to come a time very soon when you’re going to be able to virtually stroll around a house you’re interested in buying online or design innovative products all in virtual space.
Already, augmented reality allows online opticians shops to give customers the option to virtually try on glasses before they buy them, as well as all the fun to be had messing around with Snapchat filters. These are all going to hugely influence up-and-coming website design, and these applications will soon become extremely powerful when it comes to both e-commerce and all manner of websites.
Imagine a world where instead of a simple monitor, you can put a headset on and have a workspace the size of an IMAX screen in front of you. That’s the potential here.
Quality web design companies always have an ear to the ground when it comes to new technology, creating sites that can absorb and utilise the latest shifts, and allow your business to make use of elements like AR and VR.
With services like Amazon’s Alexa becoming ever more popular, you’d be remiss to ignore voice recognition. As far as web design goes, that’s going to necessitate a much more organically designed layout and wording, especially when it comes to SEO. You’re going to need to rank for actual questions, rather than random jumbled chains of words.
Mobile and Responsive Design
The biggest shift that everyone is going to be talking about for a long time to come is the simple way smartphones have completely taken over the world. From few owning a personal computer back in 1995 to virtually everyone carrying a powerful machine in their pocket now, it’s been a sudden shift, and many websites are still failing to catch up.
Being responsively designed as a website is all about being able to give the user the same quality of experience that they can expect on a fully-fledged desktop, without any loss of functionality or visibility.
While that’s important, responsive design with an eye to what’s on the horizon is even more important. Websites that can seamlessly function on a VR headset, for instance, could very soon become an absolute necessity, and it pays to be ahead of that curve.