Logo Design, Website Design and Colour
Posted 21 August 2013
Logos are everywhere. You can’t read a newspaper, watch the TV or walk down the high street without being inundated by logos. There is even a successful board game based upon our ability to recognise brands by their visual branding. An effective, well broadcast logo design has the potential to trigger not only memory but also desires and intrigue. As we design and build websites for clients this process often includes designing a new branding package, including logo design.
It’s one thing spotting an established, market-leading logo. It’s another thing altogether designing one of your own for your business.
Typography and graphic design play a significant role in shaping logo design. If there’s a typeface that you’d like to incorporate throughout your branding and website design then this might well feature in your logo. It’s equally possible that you’re looking for a visual component to accompany your company’s name. This might well require a graphic designer to produce an image which helps people to identify what your business is about.
However, an often overlooked factor in developing a successful logo design is colour. This will have a bearing not only upon your website design and branding package but potentially upon the way that your business is received by customers. Whilst we all have intuitive feelings about colours – most of us have a ‘favourite colour’ – there are deeply rooted psychological tendencies associated with different colours.
There are a huge number of corporate consumer brands, for example, that have chosen red as ‘their colour’. It’s not hard to think of businesses with red logos – McDonalds, Virgin, Coca Cola, Red Bull, Canon, Vodafone, ESPN – the list is almost endless. However, you might not have realised why these companies have chosen red. We’re told that red brings undertones of aggression and energy that intrigue us. Red is, after all, used for warmth and heat, and like a red rag to a bull a red logo can entice us to find out more. Studies have also shown that the colour red can help to make us feel hungry, which helps to explain why it features in so many fast food logos!
Blue, by contrast, tends to strike a more professional and understated tone. It tends to inspire feelings of calm, security and trust, which are exactly what professional organisations want their clients to feel. This is probably why so many UK banks feature blue branding, whether it’s Barclays, Lloyds TSB or Halifax.
This helpful diagram gives an indication of some of the emotional/psychological responses generated by different colours:
As you think about logo design and branding you’ll probably notice that whilst eBay and Google are household names, not many successful brands feature multi-coloured logos. This might be a reflection of the low-key, minimalist design trends we’re currently experiencing, but it’s certainly worth bearing in mind when thinking about your next rebranding package.
If you would like to find out more about our website design and branding services, including logo design, why not contact us today for more information. We hope that you have fun looking at logos with a new sense of perspective this week…