Improve Web Communications With Your Customers
Posted 12 December 2011
It is important to get your web design right in order to communicate with your customers in the right way. This will make them feel welcomed and that they know where and how to contact you should they have any questions or problems. It shows that you really want to be able to help them, so maintaining good customer relations is vital to a successful business.
Use the phrase “Contact Us” as a new page for your contact section. Many other sites use this, so it makes it easier for people to find, as they are very used to seeing it written.
It is also a good idea to add a phone number at the top, right-hand corner of the home page and throughout the site. This makes it very easily accessible for visitors, so that they do not have to start searching for it. Mobile phone users can also easily click on the number to call, should they have any queries.
If you do not want to receive a lot of spam or prefer to have a degree of control as to what your customer tells you, to make it easier for you to manage and give you all the information that you need to deal with a query, you can use a contact form instead of a direct email address. You do need to make this simple to use though, otherwise it will put people off.
Live chat services are also a good idea to offer as a form of help, because they give the customer a speedy reply, so they do not have to pay to phone up all the time. Many mobile phone providers also offer this service.