How to Improve Your E-Commerce SEO
Posted 15 January 2014
If you’re going to increase sales from your e-commerce website then first of all you’ll need to increase traffic. Whilst there are various ways to achieve this, improving your e-commerce SEO will enable you to increase your pageviews and attract more visitors to your website.
In this blog post we’ll be sharing a few ways in which you can improve your on-site e-commerce SEO. Effective SEO strategies are diverse, complex and multi-faceted, but implementing these principles will certainly help to get you started.
You’ll also notice that when you take steps to improve your SEO there are often associated benefits, including website speed and functionality. This demonstrates that it’s well worthwhile spending time working to optimise your e-commerce website.
Keywords remain a very important part of effective SEO. Choosing the right keywords – by researching your existing traffic, potential areas of growth and your competitors – is a first step towards increasing your organic traffic.
Whilst every page is important, and each page needs to be both clear and optimised, your homepage is a great place to outline what you’re about. Whilst product pages are dedicated to the particular product, your homepage gives greater room for well-crafted and optimised content. Getting this right will help you to optimise the rest of the site.
Product Page Optimisation
Ensure that each page is effectively optimised. You’ll need to ensure that product name and description are carefully entered and given the most appropriate meta-tags. It’s also important to make sure that your URL features the product name, and that there isn’t any duplication of content.
A vital part of E-Commerce SEO that is often overlooked is getting the right information behind every image on your site. The value gained from image searches is often underrated, particularly when a customer is searching by the product name and looking for images which verify that it is the right product.
40% of people will click back to the search engine if your website takes longer than 3 seconds to load. This drastically reduces the number of potential customers visiting your website. It also has a negative impact on your search engine ranking.
Working to speed up your website will have a wide range of benefits. It’s also a great way to get ahead of your competitors and improve your SEO results.
In order to make your website easy for search engines to ‘crawl’ (ie search) it’s important that you have a carefully developed website structure. However, we know that e-commerce websites are constantly changing as you add, remove and update products.
Taking time to carefully index and structure your website will have two primary benefits. It will ensure that all of your website is indexed by the search engines, giving your a greater chance of being found through the search engine results pages. It will also help your customers to find their way through your website more easily.
Attention to Detail
Finally, it’s important that you carefully work through your whole site. This will help you to ensure that each page is correctly optimised. This includes your H-tags, page title, content, images, meta tags and URL.