How Should You Structure a Business Blog Post?
Posted 21 May 2014
Most business owners know that a successful business blog is an exceptionally valuable resource. However, it can be hard to identify exactly what is required in order to achieve this goal. One of the most prevalent questions for individuals looking to improve their online presence in this way is quite simple: “how should you structure a business blog post?”
There are several reasons why blogging is such an important part of a successful digital marketing strategy. It gives you an opportunity to connect with a wider audience and build relationships with long-standing customers. It helps to demonstrate your authenticity, expertise and willingness to engage with the questions that your users are asking. It ensures that you work hard at finding more effective ways to communicate what you’re about as a business and why it is that potential customers should bring their business to you. It can also help to improve your SEO results and push you further up the search engine rankings.
If you’re going to achieve this kind of success, first you must consider the question: “how should you structure a business blog post?”
The title is one of the most important components of a successful business blog post. It will be the factor that determines whether or not people choose to click through to your blog from social media. It will have a big impact on whether or not that person chooses to read your content. It will also play an important role in the way that search engines rank that page, contributing to your SEO results and search engine traffic.
It’s encouraging to know that the most successful bloggers spend a disproportionate amount of time on choosing titles for their blog posts. It’s often helpful to write the article first before settling on an eye-catching, inviting title.
Unless your web design focuses almost entirely on typography, your blog posts should almost certainly be accompanied by images. This will help to improve the look of the page – most people don’t find large amounts of text visually pleasing – and can be used on social media to encourage people to click through to your article.
Ask and Answer Questions
One of the biggest barriers to constructing a successful business blog post is falling into an all-too-common pitfall: irrelevance. The easiest way to avoid this is by asking and answering questions. This will suggest to readers that you are a trustworthy source of information and encourage them to bring their further questions – and potentially their business – to your company.
There are also SEO benefits to asking and answering questions. If potential customers are asking questions via search engines then you can position yourself to provide answers and increase your currency.
Keep Paragraphs Short
The internet has radically transformed the way that we consume information. It’s important to realise that even the most literary readers are unlikely to read every single word of your article.
This means that you need to keep your paragraphs short and punchy in order to maintain readers’ attention. If they simply see a page full of text they are unlikely to continue reading.
You can help readers to digest information more quickly by formatting your article in a friendly way. By using subheadings, bold and italics you will break up the content and make it easier for readers to skim the article and find exactly what they’re looking for.