Branding Needs to be a Major Part of Web Design in 2020
Posted 06 February 2020
Branding isn’t glamorous or exciting, but it is absolutely necessary when building an online business presence that thrives long-term. Here’s why your businesses branding needs to be a major part of your web design going forward.
Branding Has Never Been More Crucial
We’re currently at a time when the online business, e-commerce industry and general digital entrepreneur has never been more omnipresent. From YouTube to Instagram and from Facebook to Reddit, the sponsored post or advertisement is popping up every other second. The advertisers have conquered the internet, and we, the consumers are paying the price!
But what do you do if you’ve not got a colossal marketing budget, and you’re not looking to spend every penny on targeted advertising and PPC, or worse, on ‘influencers’? You play the long game. You strategise and focus on an approach to marketing that doesn’t provide instant results, but rather, lasting results. Branding combined with web design can help.
Techniques like branding, social media and content marketing. Utilising these elements, you can keep costs lower than simple advertising and PPC, whilst still building your website’s traffic. Plus, powerful branding builds authority, authenticity and professionalism. That’s exactly why every website needs to be integrating fully-formed branding at the base level of website design.
Branding Needs to be Ubiquitous to Function Effectively
One of the quirks of branding is a simple one. If you want your brand strategy to be as powerful as it can be, it needs to be ubiquitous. Your marketing materials need to match up, your website, your social media pages, your physical presence. As a result, everything needs to line up with your brand strategy.
The best way to do this is always going to be by designing everything from the ground up with a solid brand styling in mind. You need to be thinking about brand from the get-go.
And don’t make the mistake of viewing branding as some kind of frivolous extra that comes after traditional marketing and web design. For best results, you want to be implementing real brand strategy from day one.
Powerful Branding Web Design is the Springboard Your Business Needs
The fact is, brand recognition is vital in today’s overpopulated online marketplace. As a result, here have never been more businesses grasping and vying for consumer attention, and this is tiring for those spending time online.
You think they’re going to remember a small business that has no cohesive overall look? Even if it’s relevant to them? You want to be memorable, you want to build loyalty, and quality brand design from the ground up is absolutely necessary for that.
As we go forward into the twenties, this is only going to get more vital, with more and more businesses starting up online and more and advertisers vying for attention, you need to start focusing on branding today.