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5 Ways to Reduce Bounce Rate

Your bounce rate is one of those website statistics that can make for unhappy reading…

The bounce rate, represented by a percentage, indicates the number of people who are arriving on a particular page of your website and then leaving – or ‘bouncing’ – before clicking through to any further content.

This normally tells us one of two things.

It might mean that you’re attracting the wrong kind of traffic for your business. If your keyword strategy, for example, is attracting visitors who cannot find what they are looking for on your website then they are unlikely to stick around for long. A common example of this would be where a website is attracting traffic from the wrong industry or geographic location.

The alternative is that whilst you’re attracting the right people to your website, they aren’t impressed with what they find. This might be because you’ve brought them through to an inappropriate landing page, or because that particular page isn’t well suited to first-time visitors. It might also be that your website design is outdated and insufficient to attract the kind of customer that you are engaging with.

The good news is that leading web design agencies have the tools to help you reduce your bounce rate. This is potentially one of the most effective ways to increase the efficiency of your website, because you are presenting a more compelling message to the people who are already visiting your site.

Here are some very simple ways to reduce your website’s bounce rate:

1. Improve your Navigation

Unless it’s crystal clear how a website visitor is supposed to find their next page, a certain percentage will simply exit and try one of your competitors. The weaker your navigation, the higher your bounce rate will be.

2. Reduce Irritations

Is there anything on your website that is likely to irritate users? It might be a pop-up, advert, poorly laid out page or broken link; frustrating your visitors is a guaranteed way to drive up your bounce rate.

3. Responsive Website Design

In 2014 more than half of most website traffic comes from mobile sources; unless you offer a mobile-friendly responsive website design then it’s very likely that a significant percentage of your users will leave in search of a responsive alternative. They are unlikely to articulate this to you, but it’s pretty obvious that mobile-friendly websites attract and keep mobile traffic.

4. Speed

Having a slow website is an inexcusable business faux-pas. Speeding things up will make life easier for your visitors and keep more of them engaged and happy.

5. SEO Strategy and Keywords

Are you fishing in the right search pools, or simply happy to see your traffic increasing? By improving your SEO strategy and keywords you’ll see more relevant traffic and find that more visitors are genuinely interested in your business.

Our conversion-rate-optimisation and analytics service enables our client to unlock their website’s potential. If you’re looking to improve your web presence and would like to work with one of the UK’s leading website companies then why not contact us to find out more…