Altogether too often, we hear people talk about SEO like it is the absolute be-all and end-all of website traffic, and that’s simply not the case for so many businesses and websites out there. Nothing will ever beat a unified and strategized approach to digital marketing across multiple platforms and approaches. Having those multiple streams

When it comes to building a successful e-commerce business, few things are quite so important as a great, modern website.

The website is essentially the shopfront of your business, demonstrating to customers and visitors your value as a service and store.

It communicates your businesses competency, quality, how up-to-date and current you are. Without a quality website showing the world how useful, trendy and outstanding your business is, it’s impossible to get ahead of all the other e-commerce businesses competing in the marketplace.

For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.

Sure, professional web design can seem a lot more expensive, and there’s plenty of cheaper, albeit, much more amateurish offers out there, but what are you losing out on when you go with a cheaper option? Here are the benefits of going with professional web design.

We’ve all heard about virtual reality, but augmented reality is where the hype and money are at, here’s why that is.

Older Augmented Reality

At the moment, augmented reality centres on applications for smartphones, allowing people to use the camera combined with AR software to try on clothes or glasses while buying online, or search for Pokémon. It’s been something of a clunky gimmick, but as tracking and biometric software improve, so too does AR.

The more accurate and powerful the software, the greater the possibilities for AR. Very soon, it’s going to stop being a gimmick, and according to Apple, will influence our lives just as much as the development of the smartphone.

Apple have been prioritising AR for years now, introducing various features into different iterations of the iPhone, and developing new software. Fortunately for them, it’s beginning to catch on, especially in retail, for both online and real-life shopping.

Imagine being able to accurately try something on before you buy it? How about a virtual shopping assistant, allowing you to identify items and direct you around the store to different products? The applications really are endless, and could hugely impact the ways in which we live our lives.

Why’s this coming to your attention now? Put it down to massive developments, launches and investment from the likes of Apple, Facebook, Snapchat and Google.

While VR is going to remain in the realm of the specialised gamer for a long while to come, the applications and uses for straightforward, functional AR are going to be infinitely more widespread. This potential has led to a valuation of the AR industry ranging between $32 and $162 billion, making it very much something worth paying attention to.

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

When it comes to running a small business of any kind, streamlining everything as much as possible can be key when it comes to staying on top of everything and continuing to grow as a business. Whether you’re a website designer or a building contractor, staying on top of everything is vital. Utilising technology and

In recent years, mobile browsing has, for the first time, taken over standard desktop browsing. With so many vast differences between the two modes of internet surfing, the effects of this shift are already being seen, and that’s only going to get more and more pronounced. With cheaper 4G, and 5G on the horizon, we’re

With digital marketing continuing to be hugely relevant as we go into 2018, we’re going to take a look at some of the worst digital marketing blunders that we see time after time. Some are just common-sense, but more are just failing to react accordingly to a changing online landscape. Neglecting Social Media Social media

2016 has been a big year for technology, with plenty of new hardware with new gaming systems, more powerful phones, and Oculus Rift, and other VR headsets becoming more and more commonplace, it’s never been more important for web designers and SEO experts to start focusing on new technologies, especially as the software begins to