How Will E-Commerce Website Design Change Post-Lockdown?
Posted 29 June 2020
We’ve been living through some extremely interesting and tumultuous times, times that have seen major changes all over, especially in e-commerce website design. Here’s how e-commerce has changed through lockdown, and what could happen going forwards.
Supercharged E-Commerce Needs Powerful Website Design
One of the biggest effects of lockdown is always going to be the sudden rush of shoppers moving almost completely online. Not only have the conventional shopping websites seen a huge increase, but online grocery shopping and other previously less popular e-commerce sites have seen a massive uptick. The sudden increase in traffic and orders has proven hard to completely accommodate. Especially for businesses used to a much smaller amount of traffic and orders. E-commerce website design has been stretched to its technical limit in many areas.
People are spending more and more time browsing and shopping online than ever. What else are we meant to be doing through lockdown?! However, this is going to come to an end. The question remains, how much will lockdown online habits influence our online habits once things return to normal? Will there be an ongoing increase in people utilise e-commerce website versus the high street? How can e-commerce website design incorporate this into their design approach? There’s a lot of unanswered questions and elements that are completely up in the air.
Huge Online Marketing Competition
One of the big features of so much shopping being transferred to the digital realm is always going to be huge upticks in competition. Everyone is looking to get a leg up on the competition. That’s going to be making it harder for the smaller business that are less marketing savvy.
E-commerce website design always needs to take the importance of marketing features into account. What use is a great website that doesn’t rack up much traffic? Quality marketing features, like a blog and content area, thorough links to social media, technical SEO features and optimisation and other elements are always going to be absolutely essential for e-commerce website design. Especially if things are going to keep going at the current level for a while.
Challenging the High Street
People have been discussing the so-called death of the high street for a long, long time at this point. Judging by the number of people rushing back to do their shopping when stores reopened last week, it doesn’t look quite ready to die just yet. That doesn’t mean this period hasn’t seen a massive shift away from the high street to online.
With any surge like this, there will always be developments and new techniques, and e-commerce web design is no different. Prioritising different approaches designed to mitigate the short-comings of shopping online versus on the high street is always going to be a priority. From utilising AR to show customers the products they’re buying to speedier, more convenient purchasing and delivery options. E-commerce website design is rapidly adapting to become a more convenient model with fewer and fewer limitations.