Category: Marketing

Common Mistakes Made by E-Commerce Businesses

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

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Who Comes Out on Top – Custom Mobile Apps versus Responsive Website Design

For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.

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The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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The Worst Digital Marketing Blunders, and How You Can Avoid Them

With digital marketing continuing to be hugely relevant as we go into 2018, we’re going to take a look at some of the worst digital marketing blunders that we see time after time. Some are just common-sense, but more are just failing to react accordingly to a changing online landscape. Neglecting Social Media Social media

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Why Have an E-Commerce Website?

People are using the internet for shopping more than ever these days and surveys have shown that the majority of people say they prefer to shop online, spending an average of 5 hours a week shopping online. If your company is not already offering e-Commerce (short for ‘electric commercial’) then here are just a few

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Link Building – Still Vital in 2017

Link building has long been an important, Google-confirmed technique within search engine optimisation. Not without good reason either, considering getting page one ranking without extensive linking is incredibly difficult. This is due to the fact that having plenty of good quality  inbound links to a site is a one of the most important factors. However,

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How to reduce your websites bounce rate

“Bounce Rate by Week” by Ed Kohler  is licensed under CC BY 2.0 Reducing bounce rates should be a priority for any ecommerce business, so getting a professional web designer to help you address this issue may be a good idea if you are aiming to increase conversions. For the uninitiated, the bounce rate is the statistic

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The Smartphone is the way forward for UK Web Users

A recent study by Ofcom of the habits of web users in the UK showed that the smartphone has overtaken the laptop; becoming the most popular device used to access the internet. According to the study, 33% of internet users in the UK consider their smartphone to be their primary tool for surfing the web,

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