Category: Marketing

Organic Versus Paid Marketing – Which is Better for eCommerce?

            Marketing an eCommerce business in 2021 is increasingly a complex balancing act between a variety of different approaches, from organic eCommerce marketing to paid options. Should you be talking about influencer marketing? Falling back on old classics like content marketing? Or just pouring everything into paid marketing efforts? That is the question we’re trying

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How to Advertise Online as a Small Business

                When it comes to getting noticed online nowadays as a small business, there’s little more effective than utilising e-commerce PPC within your overall approach. There are lots of different components when it comes to making an effective digital marketing strategy. However, the real power is in executing these different parts simultaneously. All under the

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The Power of Keeping Up 6: Up and Coming Tech Trends to Pay Attention To

            In the last part of our series on the power of following trends, we’re talking about new tech trends. By keeping up with technology, you can expect to see your business not only keep up with the competition but pull ahead. Here are some of the biggest trends in technology lurking on the horizon.

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The Power of Keeping Up 1: Why Following Digital Trends is Vital

            Every successful online business understands the importance of keeping an eye on digital trends. Trends dictate what people are actually paying attention to. We live in a society completely focused on online trends and literally everyone has seen something that’s gone viral. What’s more, trends effectively let you weigh up different elements of your

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How Voice Search is Impacting Digital Marketing

With voice search here to stay, it’s time to take a long hard look at how it’s going to impact and change the way we approach digital marketing, and voice search marketing, going forward. From greater levels of influence when it comes to product selection to humanising the interactions with consumers. Voice search is changing

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5G is Going to Supercharge Mobile Digital Marketing

With the nearing rollout of 5G all over the world, more and more industries need to be thinking about how this could affect their business and the way they are approaching mobile customers. 5G is going to have a dramatic impact on mobile digital marketing, here’s why and what you can expect. Speed Has Always

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3 Ways to Get Ready for Voice Search SEO

Voice search is here. With huge percentages of adults using voice search daily (and even huger percentages of teens), it’s time to start looking into your websites voice search SEO, and how you can best utilise the coming wave of voice searchers to your advantage. Mobile Web Design is Vital to Voice Search SEO and

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How to Integrate Branding into Your Website Design

Branding is a vital part of website design, especially important when it comes to building solid brand awareness. Here’s how you should integrate branding with your website design. Never Neglect Branding Branding is a vital part of putting together a website that actually reflects your business. In a world where literally anyone can throw together

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Most Potent Web Design Marketing Tool? Diverse Content

It’s long since been a reigning tenet of any kind of organic web design marketing strategy; content is king. However, the definition of that content has always been kind of hazy. You get plenty of websites that only bother with the occasional article, and others that spend all their marketing budget firmly within the bounds

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Common Mistakes Made by E-Commerce Businesses

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

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