With voice search here to stay, it’s time to take a long hard look at how it’s going to impact and change the way we approach digital marketing, and voice search marketing, going forward. From greater levels of influence when it comes to product selection to humanising the interactions with consumers. Voice search is changing

With the nearing rollout of 5G all over the world, more and more industries need to be thinking about how this could affect their business and the way they are approaching mobile customers. 5G is going to have a dramatic impact on mobile digital marketing, here’s why and what you can expect. Speed Has Always

Voice search is here. With huge percentages of adults using voice search daily (and even huger percentages of teens), it’s time to start looking into your websites voice search SEO, and how you can best utilise the coming wave of voice searchers to your advantage. Mobile Web Design is Vital to Voice Search SEO and

Branding is a vital part of website design, especially important when it comes to building solid brand awareness. Here’s how you should integrate branding with your website design. Never Neglect Branding Branding is a vital part of putting together a website that actually reflects your business. In a world where literally anyone can throw together

It’s long since been a reigning tenet of any kind of organic web design marketing strategy; content is king. However, the definition of that content has always been kind of hazy. You get plenty of websites that only bother with the occasional article, and others that spend all their marketing budget firmly within the bounds

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.