Category: Marketing

The Power of Keeping Up 6: Up and Coming Tech Trends to Pay Attention To

            In the last part of our series on the power of following trends, we’re talking about new tech trends. By keeping up with technology, you can expect to see your business not only keep up with the competition but pull ahead. Here are some of the biggest trends in technology lurking on the horizon.

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The Power of Keeping Up 1: Why Following Digital Trends is Vital

            Every successful online business understands the importance of keeping an eye on digital trends. Trends dictate what people are actually paying attention to. We live in a society completely focused on online trends and literally everyone has seen something that’s gone viral. What’s more, trends effectively let you weigh up different elements of your

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How Voice Search is Impacting Digital Marketing

With voice search here to stay, it’s time to take a long hard look at how it’s going to impact and change the way we approach digital marketing, and voice search marketing, going forward. From greater levels of influence when it comes to product selection to humanising the interactions with consumers. Voice search is changing

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5G is Going to Supercharge Mobile Digital Marketing

With the nearing rollout of 5G all over the world, more and more industries need to be thinking about how this could affect their business and the way they are approaching mobile customers. 5G is going to have a dramatic impact on mobile digital marketing, here’s why and what you can expect. Speed Has Always

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3 Ways to Get Ready for Voice Search SEO

Voice search is here. With huge percentages of adults using voice search daily (and even huger percentages of teens), it’s time to start looking into your websites voice search SEO, and how you can best utilise the coming wave of voice searchers to your advantage. Mobile Web Design is Vital to Voice Search SEO and

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How to Integrate Branding into Your Website Design

Branding is a vital part of website design, especially important when it comes to building solid brand awareness. Here’s how you should integrate branding with your website design. Never Neglect Branding Branding is a vital part of putting together a website that actually reflects your business. In a world where literally anyone can throw together

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Most Potent Web Design Marketing Tool? Diverse Content

It’s long since been a reigning tenet of any kind of organic web design marketing strategy; content is king. However, the definition of that content has always been kind of hazy. You get plenty of websites that only bother with the occasional article, and others that spend all their marketing budget firmly within the bounds

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Common Mistakes Made by E-Commerce Businesses

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

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Who Comes Out on Top – Custom Mobile Apps versus Responsive Website Design

For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.

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The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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