When it comes to getting noticed online nowadays as a small business, there’s little more effective than utilising e-commerce PPC within your overall approach. There are lots of different components when it comes to making an effective digital marketing strategy. However, the real power is in executing these different parts simultaneously. All under the
Category: Marketing


The Power of Keeping Up 6: Up and Coming Tech Trends to Pay Attention To
Posted 12 October 2020
In the last part of our series on the power of following trends, we’re talking about new tech trends. By keeping up with technology, you can expect to see your business not only keep up with the competition but pull ahead. Here are some of the biggest trends in technology lurking on the horizon.

The Power of Keeping Up 1: Why Following Digital Trends is Vital
Posted 08 September 2020
Every successful online business understands the importance of keeping an eye on digital trends. Trends dictate what people are actually paying attention to. We live in a society completely focused on online trends and literally everyone has seen something that’s gone viral. What’s more, trends effectively let you weigh up different elements of your

How Voice Search is Impacting Digital Marketing
Posted 25 March 2020
With voice search here to stay, it’s time to take a long hard look at how it’s going to impact and change the way we approach digital marketing, and voice search marketing, going forward. From greater levels of influence when it comes to product selection to humanising the interactions with consumers. Voice search is changing

5G is Going to Supercharge Mobile Digital Marketing
Posted 18 March 2020
With the nearing rollout of 5G all over the world, more and more industries need to be thinking about how this could affect their business and the way they are approaching mobile customers. 5G is going to have a dramatic impact on mobile digital marketing, here’s why and what you can expect. Speed Has Always

3 Ways to Get Ready for Voice Search SEO
Posted 16 December 2019
Voice search is here. With huge percentages of adults using voice search daily (and even huger percentages of teens), it’s time to start looking into your websites voice search SEO, and how you can best utilise the coming wave of voice searchers to your advantage. Mobile Web Design is Vital to Voice Search SEO and

How to Integrate Branding into Your Website Design
Posted 24 October 2019
Branding is a vital part of website design, especially important when it comes to building solid brand awareness. Here’s how you should integrate branding with your website design. Never Neglect Branding Branding is a vital part of putting together a website that actually reflects your business. In a world where literally anyone can throw together

Most Potent Web Design Marketing Tool? Diverse Content
Posted 27 June 2019
It’s long since been a reigning tenet of any kind of organic web design marketing strategy; content is king. However, the definition of that content has always been kind of hazy. You get plenty of websites that only bother with the occasional article, and others that spend all their marketing budget firmly within the bounds

Common Mistakes Made by E-Commerce Businesses
Posted 11 September 2018
With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

Who Comes Out on Top – Custom Mobile Apps versus Responsive Website Design
Posted 21 August 2018
For all businesses nowadays, responsive website design is essentially a must. With such a huge percentage of browsing done on mobile devices nowadays, there’s no getting away from the fact that without mobile-friendly design, you’re losing out on a potentially huge number of visitors.
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