The Danger of Spreading Your Online Marketing Too Thin
8th December 2021
Online marketing can seem like an intimidatingly broad range of different approaches and strategies, and it can be tempting to spread your marketing budget far too thinly across a huge range of different approaches. This is always going to limit your online success, making sure you never get beyond the beginning stages of any given area. Here’s exactly why spreading your digital marketing too thin is always going to limit you.
The Problem with Spreading Your Online Marketing Too Thin
When it comes to digital marketing, there’s a lot of different boxes to be ticking. We’re talking content marketing, social media marketing, on-site SEO optimisation, other kinds of SEO, email marketing, branding, and a whole bunch of other approaches. The main question with digital marketing is how you’re going to spend your resources, and one of the worst pitfalls a business can fall into is spreading its marketing resources too thin. This can result in a myriad of issues, not least simply seeing your ROI falling away as you’re spinning your wheels.
Strategy is Balancing Your Resources
Strategy is a hugely important part of making the most of your digital marketing budget. Without some degree of strategy making sure you’re utilising resources effectively, you’re going to be wasting both resources and effort. Coming up with a solid strategy can seem challenging, but it really just comes down to focusing your aims. As well as making sure you’re using the marketing approaches you choose fully. Then just tweak and refine your approach as you go. It doesn’t need to be more complex than that!
Consistency is Key
One of the most important parts of digital marketing, especially when it comes to areas like content marketing or social media marketing is consistency. Without utilising a consistent and reliable approach, you’re going to see far worse results than you might otherwise. Many digital marketing approaches depend on regularity and consistency to grow and provide results long term. Without this consistency, you’re going to continually be in the beginning stages of the technique. Rather than growing to a bigger and bigger audience, for instance. Spreading your resources too thinly makes consistency far harder to achieve long term. It’s better to focus in on fewer approaches with more consistency than dabble in a wider range.
Data Analysis and ROI is Vital for Online Marketing
Lastly, beyond anything else when it comes to digital marketing, data analysis and keeping an eye on ROI is vital. Without tracking your strategy and approach you can’t hope to keep refining and improving it. Without making sure you’re seeing positive results, you can’t know whether it’s worthwhile. Data analysis is always going to be a hugely important part of making sure you’re moving in the right direction with your marketing. Without it, it’s all just guesswork. As the phrase goes, if you can’t measure it, you can’t manage it. You need this data to keep moving in the right direction.