Blogging Archives | VizionOnline

Category: Blogging

The Power of the Business Blog for Marketing and E-Commerce

Posted 13 January 2021

There’s a big reason so many e-commerce businesses utilise blogs and blogging as a way to communicate with their audience and customers. Blogging is a powerful approach for any business online, here’s exactly why that is. Why Blog? I’m sure many business owners out there are thinking to themselves; I’ve got a million

Why Centre Your Site Design Around Great Content

Posted 15 January 2020

We are entering a whole new decade of tech developments. From wearables to virtual reality, and from AI to machine learning, there’s going to be a whole lot of newness to contend with, and site design has to take that into account. One thing that’s definitely going to be staying just as important and up-to-date?

Why Quality Content Trumps Everything Else

Posted 05 April 2018

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

Does my Business Need a Blog?

Posted 04 March 2016

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

Should You Start a Business Blog?

Posted 02 March 2015

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

Google Authorship Dropped; What Next for Online Publishing?

Posted 08 September 2014

Google have recently decided to shut down their Authorship programme after 3 years. It’s believed that this decision has been reached after disappointing levels of user engagement suggested that it wasn’t as popular or effective as Google had hoped. In fact, 70% of online authors hadn’t updated their Google+ accounts to reflect the Authorship programme.

Creating Compelling Content: How to Write for the Internet

Posted 13 August 2014

It’s no secret that social media has transformed the way that we use the internet. One of the biggest benefits that this has brought to the business world is the opportunity to connect with customers on a regular basis through a free, engaging, social channel. However, whilst many of us understand the importance of producing

How Often Should I Be Updating My Website?

Posted 11 June 2014

One of the biggest challenges in ensuring the success of a website design project is the long-term website maintenance that will be essential in maintaining the quality of the site. However, this can seem far from straightforward for many website owners. A good way to start the conversation is to ask “how often should I

3 Tips to Gear Up Your Business Blogging

Posted 05 March 2014

In the busyness of office life, business blogging can very easily slip down your to-do list. It can seem difficult and time-consuming, and the net gains can seem small. However, in our experience business blogging is an incredibly valuable part of a successful company’s marketing strategy. Whether you’re a regular business blogger, or just starting

What’s Happened to Guest Blogging?

Posted 17 February 2014

For a number of years SEO and marketing companies have championed the value of guest blogging. It’s not hard to see why. It’s a great way to share your knowledge and experience with others in your field. It’s also an easy way to secure a relevant backlink to your blog, website or social media account.

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