Category: Blogging

Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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Should You Start a Business Blog?

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

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Google Authorship Dropped; What Next for Online Publishing?

Google have recently decided to shut down their Authorship programme after 3 years. It’s believed that this decision has been reached after disappointing levels of user engagement suggested that it wasn’t as popular or effective as Google had hoped. In fact, 70% of online authors hadn’t updated their Google+ accounts to reflect the Authorship programme.

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Creating Compelling Content: How to Write for the Internet

It’s no secret that social media has transformed the way that we use the internet. One of the biggest benefits that this has brought to the business world is the opportunity to connect with customers on a regular basis through a free, engaging, social channel. However, whilst many of us understand the importance of producing

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How Often Should I Be Updating My Website?

One of the biggest challenges in ensuring the success of a website design project is the long-term website maintenance that will be essential in maintaining the quality of the site. However, this can seem far from straightforward for many website owners. A good way to start the conversation is to ask “how often should I

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3 Tips to Gear Up Your Business Blogging

In the busyness of office life, business blogging can very easily slip down your to-do list. It can seem difficult and time-consuming, and the net gains can seem small. However, in our experience business blogging is an incredibly valuable part of a successful company’s marketing strategy. Whether you’re a regular business blogger, or just starting

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What’s Happened to Guest Blogging?

For a number of years SEO and marketing companies have championed the value of guest blogging. It’s not hard to see why. It’s a great way to share your knowledge and experience with others in your field. It’s also an easy way to secure a relevant backlink to your blog, website or social media account.

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How to Write Good Website Content

It’s no secret that a new website design is a great investment. By prioritising this area of your business you can ensure that potential customers receive a positive first impression. It’s also an effective way to future-proof this area of your business, particularly if you’re able to integrate responsive web design and develop an ongoing

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Keeping Your Homepage Clean

In Wednesday’s article we discussed 4 simple ways to improve your website traffic. Here we’ll be discussing the multiplying power of SEO and how you can dramatically increase the hits registering on your website. Handled correctly, SEO has the potential to deliver excellent return on investment (ROI). Whilst there are typically costs associated with SEO

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