Category: Uncategorized

The Biggest SEO Trends in 2018

We’re only a couple of months into 2018, but technology online moves fast, and when it comes to succeeding online, search engine optimisation has never been more important. Without SEO, even the best websites fall by the wayside ignored, but it’s not a fixed art, new disciplines and technologies come along all the time, and

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Why WordPress Websites are Ideal for Businesses

Whether you’re creating an ecommerce store, or a website for your high street or service-based business, there’s really only one way to go. Sure, we’re bombarded on a daily basis with other website design tools and creation systems, but there’s really only one that’s proven itself time and time again, remaining popular with web designers,

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Why is SEO Important?

When people mention digital marketing and website design, a term that crops up a lot is ‘SEO’, short for ‘search engine optimisation’, but why is it so important that your website is designed to be search engine optimised? When you search the internet for a product, a service or some information, the chances are that

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Link Building – Still Vital in 2017

Link building has long been an important, Google-confirmed technique within search engine optimisation. Not without good reason either, considering getting page one ranking without extensive linking is incredibly difficult. This is due to the fact that having plenty of good quality  inbound links to a site is a one of the most important factors. However,

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10 Crucial skills that great marketers have

The level of success in online market depends on the skills and methods deployed by a business. A business that does high-quality marketing will always have an edge on the mid-level and poor marketing tactics. Business people need to drop the misconception that there are people who are born as genius marketers. Instead, they should

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The rationale behind building deeper website landing pages

“The perfect landing page”   by Gavin Llewellyn is licensed under CC BY 2.0 If you have been around the world of web design for some time, then when you hear the word “landing page” you probably think of those monolithic sales pitch pages with red text and garish calls to action, complete with a cheesy sales

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What is Google Rankbrain?

“brain power”   by Allan Ajifo is licensed under CC BY 2.0 Google RankBrain is a new form of machine learning technology that Google hopes will help it to better understand unique queries – ones that have never been searched for before. This type of query accounts for millions of the searches taking place each day, and

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Google Search Quality Raters’ Guidelines Revealed

“arsp_064” by Anthony Ryan is licensed under CC BY 2.0 Last week, Google published its Search Quality Raters’ Guidelines in full, giving the entire world a window on to how its human testers determine whether or not a site is of a suitable quality to appear at the top of its SERPs (search engine results pages). And

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Web Design: keeping up with the e-Joneses

“Learning Design” by Vanguard Visions is licensed under CC BY 2.0 Web design is an ever-evolving medium; one which can be both creatively fulfilling as well as a powerful tool in the armoury for businesses in growing an online audience. This means that keeping up with the industry is important, because new trends can alter visitor expectations

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Is your branding letting you down?

“Branded” by Jeffrey Zeldman is licensed under CC BY 2.0 First impressions about your business are often created through your branding, so it is worth focusing on this aspect to ensure that your image and reputation come across in a positive light. Here are some pointers that could suggest your branding is letting your business down.

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