« Return to Blog

How to Judge a Website Design Company’s Website Portfolio | VizionOnline

When you’re looking at getting the perfect website made for your business, you don’t want to go with just anyone. Getting a site made used to be crazy expensive but nowadays you simply have to put some effort in and find the right website design company for your project.

One of the best ways to discern that is always going to be taking a good hard look at their portfolio. Here are five points on which to judge a web design portfolio.

First of All, Design!

Before absolutely any other considerations enter your head, the very first thing you should be thinking about and focusing on is design. Style and aesthetics are key when it comes to producing a functional, modern website, so if all you see are ugly, clunky websites, get right out of there.

Site design should encompass the industry the website represents. Each site should be professional, relevant and easy on the eyes. This is definitely the first thing you want to be thinking about, and the quickest and easiest judgement to make.

Site Navigation is Key

Labyrinths and mazes haven’t been a popular pastime since Victorian times, so let’s not incorporate that into our site design, people! You want to be seeing websites with clear, easy to use navigation. That means plenty of home buttons and menus, as well as a logical, intuitive layout.

You need to know that the web designer understands the importance of user-friendly design because without solid navigation, even the very best graphics and animations are all going to be sat upon a shaky foundation.

It Really Needs to Function

Kind of obvious, right? You’d have thought so. Functionality is utterly key. You need to be seeing websites that simply work. I’m talking about page speed and loading times, all functioning seamlessly across a variety of different devices. Responsive website design is crucial in today’s world of mobile browsing.

SEO and Digital Marketing

As the old digital marketing saying goes, if you aren’t number one, you aren’t anywhere. When you search for a term on Google, how often do you go beyond the second or third results page? Almost never, right? No one does!

If your website ends up stuck on the fourth page of search engine results pages, no one is going to reach it organically. This is hugely problematic. You need to be seeing a portfolio with plenty of great ranking sites, and utilising a website design company with real experience in digital marketing and SEO.

About Them

Lastly, you need to be looking at the company themselves. There’s only so much you can get from studying a decent web portfolio. That’s why it’s crucial that you take a good, hard look at the website design company too.

Key things to look at are projects similar to your own, years in the industry and recognisable names and brands. If the company has all that, then you’re onto a winner.