The Problem with Neglecting Branded Content Marketing
Posted 28 February 2022
Far too many businesses these days are failing to realise that despite many developments in the online arena, branded content marketing is still an extremely valuable approach, if sometimes tricky. Whether you’re talking SEO, branding or building authority, content marketing can form the core of your approach, driving your business forward and helping you thrive. Here are the problems with neglecting branded content marketing, as well as how you can avoid these issues
Develop Your Voice and Brand
Content marketing isn’t just valuable from the perspective of boosting your ranking and bringing in fresh traffic. It’s a perfect opportunity to develop your business’s brand and voice. Through content, you can create the kind of unified, polished tone that you need in your online presence. The fact is, businesses don’t simply stumble onto the right voice and brand tone for them. It comes through trial and error, refining your approach and paying attention to your target marketing. Consistent content marketing is a great vehicle for this trial and error, refinement-based approach, allowing you to really discover what works best for your target market while producing content marketing results. Having the right site for content marketing is important too, but it’s vital to go beyond that.
Tying Your Online Presence Together with Branded Content Marketing
Across your website, social media, physical and email marketing presence having the right content can tie everything together. By producing content crafted and refined for each platform while keeping the core tone and message, you can absolutely unify your entire online presence. Through using content marketing like this, not only can you have a great, active blog on your site, but you’ll also have consistent content to post to social media. This consistency is the name of the game when it comes to thriving online. Basically allowing you to build the kind of results you need while utilising the steady flow of analytics data to really refine and drive your approach going forward.
Consistent Backlinking and SEO
The core benefit of content marketing is always going to be the SEO optimisation and backlinking opportunities that come with it. This is where regularly producing great content, whether we’re talking articles and blogs, infographics or videos, whatever, really shines. You can produce consistent results that can be depended upon. As well as providing a real vehicle for social media marketing and brand development. As the saying goes, content is king, and that’s never been truer. The search engine algorithms keep refining and improving. Therefore producing quality, engaging and worthwhile content has never been a more powerful approach. People want to be engaged and interested. This is exactly why content is a solid way to do this, but only if you’re doing it right.
Build That Authority Through Branded Content Marketing
Lastly, I’m going to mention authority. The fact is, no one knows your business like you, and by connection, that means you have a unique understanding and take on your business niche. You know your industry, and making sure that knowledge is coming through in your business and marketing materials is essential. This is the kind of authority that really gives you results online. Fundamentally, content marketing is a great way to build that.