« Return to Blog

How Does Web Design Impact Content Marketing?

How does web design impact content marketing? This is a vital question when it comes to producing an effective online presence, building authority within a niche and producing lasting digital marketing results. Here’s how web design impacts content marketing. As well as what you can do to make sure your web design is really supporting your content marketing.

How Does Web Design Impact Content Marketing?

When it comes to thriving as an online business nowadays, content marketing might seem a little outdated. However, the phrase content is king is still as relevant as ever. In fact, creative content marketing has never been more vital. Producing amazing content that takes into account your platforms, target market, media forms and strategizes across these variabilities is the key to utilising content marketing in 2022.

This means that having the right web design and development can be hugely impactful. Effectively setting your content marketing up to either propel your business forward massively or alternately limit the scope of this approach completely. Content marketing, alongside your other needs and priorities, must be a major consideration when it comes to building the site your business needs to thrive in 2022. Here are four of the biggest considerations for content marketing within web design.

Navigation

Seems really obvious, right? If you can’t effectively navigate a site, your content marketing strategy is likely to get lost in the mess. Clear navigation is always a must if you want to make the absolute most of your content. Whether you’re talking articles, infographics, videos or applications, you need a website that makes the content available and easy to find.

The Right Impression

A huge part of content marketing is helping to illustrate your business’s inherent authority within your niche. That means producing the perfect impression. Your website is your business card, your billboard and your shop floor. If it fails to give the right impression, you’re going to be struggling to make up for that lost impact within your content, and the reach and efficacy of the content will suffer for it.  

Readability and Accessibility

This means aspects like font choices, colour choices, font sizing, headings, useful linking and considering the way the content looks across different platforms and devices. You’ve got to make sure that your content, whatever form it’s in, is as accessible and readable as possible. Otherwise, you’re going to be losing potential marketing reach and value.

Understanding and Balance

Truly understanding your target market and building the right brand voice through this is the key to making the most of content marketing. This understanding should permeate your website design, helping to produce a site that truly reflects your business. All while serving as a solid platform for your content marketing. Thus allowing you to publicise and refine your business approach to digital marketing in general.