WordPress Sites and SEO – A Potent Combination
Posted 30 January 2018
When you think of the classic double-acts of history; Laurel and Hardy, Morecambe and Wise, etc. You don’t tend to tag onto the end of that list ‘WordPress and SEO’, but you really should, because they complement each other spectacularly. Here’s why.
Blogging’s Totally Covered
One of the core elements of search engine optimisation and staying relevant in general is blogging. Every business that wants to stay ahead in the game, and stay near that coveted number one Google spot has to have a regularly updated blog.
For many businesses, it can absolutely make or break them, but for others it can be a nice and simple way of enhancing your current SEO performance, and getting new visitors to your site.
Whatever you’re looking to get out of blogging, it’s undeniable that WordPress is the perfect platform to do it. When they started, years back now, they were entirely focused on blogging. That means they’ve got years of expertise on the subject, and have the DNA of creating the perfect blog built into their site creation system.
WordPress’s built-in SEO tools, combined with its website building system, allow you to do the best thing you can possibly do when it comes to creating a high-ranking site; build it with ground-up SEO design. Start with your optimisation right at the beginning, and that’ll yield better results and prove far more effective than a site that’s simply had the SEO features and changes tacked on as an afterthought.
One of the other great things about WordPress is the absolute abundance of plug-ins, both free and premium, can make for an easy path towards absolute SEO domination. Plug-ins like Yoast make easy work of SEO diagnosis, updating and testing, all the while giving great data feedback like keyword density conveniently and easily, making it easy to optimise the site, while you’re still constructing it.
Quick to Launch
This is kind of an obvious one, but WordPress sites are quick to build, and therefore pretty quick to launch. It’s a fact, albeit a pretty obvious one, that the sooner you’re on Google, the sooner you can take your place in that number one spot.
WordPress helps sites do that with their streamlined building system and integrated SEO tools, as well as plug-ins. Not only is this good for SEO, but it’s going to bring your business closer to bringing in its first bit of revenue through the new site. The sooner it starts paying for itself, it better, right?
Cheaper to Produce
Think about it, if you’ve got a traditional website build; idea, design, text, test and then SEO at the very end, you’re inserting unnecessary stages. If you integrate those stages together, you can reduce the overall cost of building the site, which is always going to be in everyone’s best interests.
Websites can be very expensive, and anything that keeps the cost down while the quality and efficacy of the website stays the same is a winner.