SEO Web Design Trends
Keeping your site above the competitors is key when it comes to succeeding in an increasingly busy online space. There’s no getting away from it, online visibility and SEO focused web design trends have never been more important. Without the right, future-facing approach, you can’t hope to keep up with the competition.
That’s why we’ve compiled five of the biggest and most powerful search engine optimisation trends from 2019. If you’ve not implemented at least some of these, you’re going to want to take a look!
It’s Not Just About Google Anymore
In years gone by, it was enough to spend all your SEO focus on Google-based goals. That’s not quite the case anymore. With Bing, Amazon and tons of other avenues to explore and profiteer from, no one can afford to just stick with Google anymore.
Get Ready For Voice Search
Voice search has been steadily taking over for the past few years. It’s time to start preparing for your voice search SEO. There’s no getting around it. Making sure your website’s SEO is voice search adapted and that you have a plan in place is going to prove vital in the coming years. Voice search is going to make a huge impact when it comes to brand marketing.
With so many homes and work environments utilising Amazon’s Alexa, Google and Apple’s Siri, failing to jump on the voice search train at this point could prove a big error in the future.
Exceptional Content Marks You Out
This has always been true. However, as Google and the other major search engines start to wheedle out black hat SEO tricks, poor quality content and generally optimise to produce a search result that people actually want to see, exceptional quality content is going to set you above and beyond your competition.
Having a variety of engaging, useful content across a range of medium is always going to be a winner when it comes to SEO. From text and video to infographics and apps, a balanced combination is key.
On-Page Optimisation Cannot Be Ignored
As always, it’s vital to make sure that your webpages are properly optimised. From keywords to internal links, it’s so important to make sure that your website pages are working as hard as they can to boost your rankings and get you the website visibility you need. Keeping up with on-page optimisation is an SEO web design trends that is never going to go away.
Running through your website making sure that every page is as optimised as possible is always going to be a solid place to start when it comes to reaching that top SERP spot.
Video Content is Great When it Comes to Keeping Up With SEO Web Design Trends
People are all about convenience, and video is always going to be the height of that. Text is a powerful content marketing tool. Providing plenty of opportunities and avenues when it comes to boosting traffic, providing backlinks and keyword density and ramping up authority.
However, video can be more versatile, sharable and digestible. Both have merits, but video is more expensive to produce as a rule, but don’t let this put you off. It can be a powerful tool in your SEO arsenal.