Why You Need to Master the eCommerce CTA to Thrive Online
Posted 03 May 2021
Creating a great product or service, website and business is one thing, but making sure you plug all the potential leaks along the customer journey is vital, building a great eCommerce CTA (Call To Action) is the key to making sure you’re getting the best possible results online.
Whether you’re an eCommerce vendor or a bricks-and-mortar business, having a solid eCommerce CTA on your site is always going to be hugely powerful. That’s why we put together a quick article explaining exactly why you need to master the call to action in 2021.
If You Don’t Ask, You Don’t Get
It’s an age-old adage, definitely a total cliché, but still very much true. If you don’t make it clear what you want from people, chances are, you’re not going to get it. Sure, toeing around the raw truth that you want people to purchase your product feels safer. Maybe if you have a great product, a great website and are completely clear, visitors will find their own way to buying? They might! But who wants to leave your business’s success up to chance? Enter the quality eCommerce CTA.
Crafting a great eCommerce CTA is necessary when you want to leave absolutely nothing to chance. You want to make it 110% clear to people exactly what you want and expect from them. Then, if the rest of your site, text and product is up to snuff, you will build a strong conversion rate. If not, at least you know it wasn’t the solid call to action that’s to blame!
Don’t Toe Around the Truth
In an age where customer loyalty and brand loyalty has never been more important, no business can afford to come across as seedy or duplicitous, and nothing is more suspect than websites that hide the prices, eCommerce CTA and buy it now buttons at the very bottom. This is why transparency is key.
You know the ones, they make no mention of buying or cost until the very last moment. Perhaps even going as far as to neglect to mention that they are actually selling something, right up until they ask for card details. This isn’t a good way to build goodwill. People expect to be sold to online, they don’t like it when you treat them like they’re stupid. Make it clear what you want with a quality eCommerce CTA.
Creating Your eCommerce CTA
Creating great eCommerce CTAs is always going to be that combination of creative experimentation meets data analytics experimentation. It’s all a case of trying different things and seeing what works for your product and site. You know your business and you know your customers, as well as your target market.
That means you’re in an ideal place to come up with some eCommerce CTA ideas. As well as thinking about elements like colour, font and placement. There are many different things that can go into creating a great CTA. But if you don’t experiment, you won’t find the ideal option for you.