Why Hire a Professional UK Website Design Company?
Posted 24 May 2013
If you’re a UK business and you’re thinking about revamping your website, you’d be well advised to consult a professional website design company. Whilst there are various ways to improve your web design – hiring a freelance designer, tasking one of your team to do the work or even taking on a full-time web developer – the reality is that you’re going to be looking for a professional design agency to take on your project.
As a professional UK website design company we have the privilege of working with hundreds of businesses – large and small – to help them produce the website that they’re looking for. Because every business is unique, we build bespoke websites that take into consideration the uniqueness of the company, their products/services and the audience that they’re looking to reach.
However, whilst every project is unique, we have found that broadly speaking every client is looking to achieve the same three goals with their new web design…
1. Engaging with Visitors
It might sound simple, but every company wants people to enjoy visiting their website. They want a website design that is easy to use and communicates exactly the right kind of message. If it’s boring, confusing or inadequate then that is simply unacceptable.
A professional website design company will help you achieve this goal. They’ll listen to you, ask questions and help you turn your grand ambitions into a highly effective website. They will also be able to provide helpful advice and recommendations, particularly with regard to the kind of website design that would suit your company’s industry, branding and culture. We’ve often found that companies know exactly what kind of user experience that they want but can need help transferring this into a clear development plan.
2. Increase Traffic and Conversions
A new website design brings with it an opportunity to think about increasing the amount of web traffic (ie visits to the website) and conversions (ie sales/leads/connections). A professional website design company will equip you to develop a strategy that makes this possible.
This encompasses a range of activities and skills. We’ll talk to you about Search Engine Optimization (SEO) and helpful tools to increase your search engine rankings and results. We’ll give you ideas about how to use social media and marketing platforms to attract more potential customers to your website. This process also includes thinking carefully about the design and flow of the website itself; it’s vital that your web design is highly functional and encourages site visitors not just to look but to respond.
3. Beautiful Web Design
Thirdly, every business aspires to have a web design which is beautiful. If the site is highly engaging and attracting lots of traffic then in many ways it will be ticking every box. However, it’s beautiful web design that really helps a company’s website stand out from the crowd.
To find out more about working with a professional UK website design company and creating a website that is engaging, influential and beautiful why not contact us today?