Why Embrace Minimalist Website Design?

12th August 2013


The idea of minimalist website design isn’t anything new. However, minimalism is having a huge impact on the way that we think about web design. This begs the question: should we all be embracing minimalist website design?

Web Design, like every creative discipline, is subject to a multitude of opinions from those within and outside the industry. We all have opinions about what we do and don’t like. When reading a website design tutorial or article we can often find ourselves disagreeing or resolving to stick to the perspective that we’re familiar with. The impact that relativity has had upon our thinking is such that we can be reluctant to receive anything that is said about website design as authoritative; after all, surely every client has unique web design requirements that should be met with a bespoke solution…

However, it is becoming increasingly clear that minimalism is meeting almost universal approval from those within the web design industry. Websites are becoming slimmer, prettier and faster, and the most effective website design solutions often take a minimalist approach. Whilst many trends and techniques soon become outdated, minimalist web design principles are being successfully applied to all sorts of different websites. It looks like this one is here to stay.

If you’re still not persuaded, here are 4 simple reasons why you might want to consider embracing minimalist website design:

1. It helps you prioritise

The beauty of minimalist website design is that it forces you to think more carefully about what does and doesn’t appear on your website. It helps you to identify – and stick to – your priorities.

Too many websites fail to identify exactly what it is that they are trying to achieve. A minimalist website design philosophy invariably avoids this pitfall and allows the business to clearly communicate exactly what it is about.

2. It keeps your content sharp

It’s not uncommon for companies to start out with a smaller, low-key website and simply add content as and when they have time or the business grows. Whilst this enables content to be added and updated over time, it can mean that it ends up becoming clunky and long-winded.

Minimalist web designs don’t have room for loads of content, liberating you to streamline and improve your content. This helps you to deliver a vastly superior experience to users, who are quickly able to digest your content.

3. It’s visually appealing

A primary motivation for pursuing a minimalist website design is the visual appeal. Sites that rely heavily on photography and typography for their style cues tend to create a strong and lasting impression upon visitors.

4. It demonstrates confidence

Finally, a minimalist website design communicates to site visitors that you know exactly what you’re doing. It shows that you have the confidence to say clearly what you’re about, and to leave out those things that are less important. It can feel like a brave move – particularly if your current site is full of content – but the impact the improved website will almost certainly justify the decision.