Why Designing Your Own Website Can Be a Bad Idea
Posted 09 April 2014
In 2014 there are a variety of DIY website design services that you can use. The premise is very simple: you can buy a template, register a domain, integrate various widgets and get yourself an all-singing, all-dancing professional website without having to hire a web design agency.
It’s clearly a very attractive option. However,the reality is that for most businesses, designing your own website can be a bad idea. If you’re thinking about designing your own website, it’s important to go in with your eyes open. If you have any doubts whatsoever, it’s almost certainly a better idea to find a suitable website company to work with.
DIY websites typically offer highly prescriptive, one-size-fits-all packages. This can be very frustrating if you’re looking to add a particular kind of functionality to your website. Unfortunately, ease-of-use comes at a cost – a limited website design. We often speak with clients who are initially unaware of the amazing variety and functionality that a web designer can create. If you use a DIY web design package you’re likely to find the process very frustrating; the more you discover, the more you realise how little you will actually be able to build into your site.
Another reason why designing your own website can be a bad idea is the likelihood of having an incomplete or inadequate site. This can happen for various reasons. It might be that the member of staff who was responsible for building the site decides to leave your company. It might be that the website design project becomes crowded out by other tasks. It might simply be that you’ve bitten off more than you can chew.
The consequences of an unfinished website can be very serious. If customers visit your incomplete website, the first impression created is a very negative one. You’re also in danger of being left with a faulty website. If you’ve invested time, money and energy into a website and it’s been a stressful process then you’ll be much less inclined to approach a professional web designer at this point. By commissioning a web design agency at the outset you’ll be able to guarantee the quality of the website and invest your time and energy in adding momentum to your business.
Whilst DIY website design looks cheap, the real costs are hidden. In business it’s easy to forget that your time comes at a price. An hour spent trying to put together a website is an hour that you could have spent networking, liaising with customers, training employees, working on business strategy etc. It is a myth that building your own website is free, because your time is inherently valuable.
You might also be surprised at how affordable it is to hire a professional web design company. Most agencies will quote you an all-inclusive price, and will also help you with your branding, marketing, SEO and social media. Consider too that a professional website designer will be able to build your website quickly, avoiding the soaring ‘real cost’ of building your own website and finding that it takes longer than you had planned.
It’s true that for some companies, designing your own website is a great option. If you’ve got an in-house designer, or you know from previous experience that you can produce a site on time and to the required standard then this is certainly an option for you to consider. However, in our experience DIY website design promises much but delivers little, and in most cases designing your own website can be a bad idea.
If you’d like to speak to us about our website design services then please get in touch for an initial consultation. As one of the UK’s leading website design companies we’re confident that we can provide you with a website design that will help to take your business to the next level.