What Should An E-Commerce Web Design Do?
Posted 09 October 2013
As a Web Design Agency we build e-commerce websites for a wide range of clients. We work hard to ensure that each website helps our client to connect with their customers and grow their business through online retail.
As the website design industry changes, the specification of websites comes under scrutiny. Here are some key features that should be integrated into E-Commerce website design if you’re looking to grow your online retail business in 2013/2014.
1. Responsive E-Commerce Web Design
Whilst responsive has been a buzz word for a couple of years now, RWD is proving particularly essential for e-commerce websites. Responsive design allows site visitors to view content in the most helpful way for their chosen device, whether it’s a SMART TV or a Smartphone.
RWD is crucial for e-commerce websites because you need to remove every possible barrier to customers if they’re going to part with their hard-earned money. With a rapidly increasing percentage of transactions taking place on smartphones, responsive web design is essential if you’re to avoid frustrating potential customers.
Another key feature of successful e-commerce websites is speed. Because e-commerce websites tend to contain large numbers of links, images, contents and internal redirects they can become slow and inefficient. Much in the same way as inaccessible, non-responsive design, this tends to have the effect of frustrating would-be customers, who are increasingly likely to take their business elsewhere.
We’re experts at building lightning-fast, accessible websites that work with all devices and connections. If you’re struggling with a slow e-commerce website, there are various things that we can do to resolve this problem.
3. Ease of Payment
It might sound obvious, but too many e-commerce websites fall at the final hurdle: the checkout. It is estimated that in the UK 67% of online shopping carts are abandoned, meaning that too many businesses have made it too difficult for customers to buy what they’re looking for.
This staggering statistic adds urgency to the process of streamlining your e-commerce checkout system. Amazon have led the way with their 1-click checkout, but there are various ways to achieve the same result. If you’re going to build an effective e-commerce website, thinking through these critical, functional processes is essential.
4. Updated Frequently
Retail is such a dynamic industry, and everything is changing. This is true for companies of all sizes, either because you’re introducing new technology or because your products are hand-made and unique!
Having an e-commerce website design that can be quickly and easily updated is crucial, because you need to keep your website up-to-date. If customers have reason to believe that your site is outdated then they will lose confidence and likely take their business elsewhere.
5. SEO for E-Commerce
If you’re going to grow your business, you’ll need to reach new customers. Whilst there are many ways to do this, the importance of organic and PPC search engine optimisation continues to rise.
There are numerous ways that this can be achieved, including on-site and off-site optimisation, cleaning up your link profile, social media campaigns etc. The important thing is that your SEO strategy is clear, focussed and effectively implemented.