What should a Corporate Website Design look like?
Posted 26 March 2014
As a London website design company we regularly work with corporate clients. Whilst it’s true that successful websites have much in common, it’s not surprising that an effective corporate website will have its own particular traits.
It’s also worth noting how many corporate websites are failing to live up to their potential.
In this short article we’ll be be addressing the question “what should a corporate website design look like?”
It goes without saying that a corporate website needs to be extremely professional. However, what exactly this means varies from sector to sector. It should be very clear to a site visitor that this is a well designed, high-quality website that represents an established and professional organisation.
Corporate websites need to contain clear messages that inform and engage visitors. Whilst many larger organisations provide a range of services, it’s important that site visitors gain a clear understanding of what you’re offering.
In most sectors it’s worth highlighting any affiliations that your company has. Have you won any awards? Have you met any professional standards? Are you registered with any governing bodies? Displaying these in a prominent part of your website can help to build trust with site visitors. This will often be ‘greyed out’ to ensure that these other brands are clearly visible without clashing with your brand identity.
Whilst corporate marketing tends to be more understated, it’s very important that you engage with effective storytelling. The best corporate websites combine an element of mystery/anonymity with a profound sense of personality. If you think about the UK’s leading corporates, for example, you’ll probably be able to identify their logo, key marketing phrases and services, even if you’ve got no idea who their CEO is, where their headquarters are or what their history is.
Excellent Photography is another feature of effective corporate website design – generally speaking big photography is good. Wide-angle cityscapes can be an effective way to show your city emphasis. Images of satisfied clients or recent marketing events can be a good way to bring a personal touch. On a more personal level, headshots of your staff can help to demonstrate that you are more than simply a corporate machine.
Like any website, accessibility of contact details is a vital feature. You need to be able to convert site visitors into customers and clients. The bigger your organisation, the more important this becomes. Banks, for example, help to signpost customers to their various services – loans, mortgages, credit cards, insurance etc – so that they can find what they’re looking for quickly and easily. This is a user experience issue that you need to resolve.
Finally, your company news is a very significant feature of your website design. It’s important that you find an effective way to make this prominent, engaging and readable. By giving clients access to your latest news, events and deals you give a fuller indication of the work that you’re doing and build trust with potential customers. You’ll also find that clients that you’ve worked with are more likely to share news content that relates to the work that you’ve done for them, providing valuable exposure.
If you’re looking for a UK website company to work on your next corporate website design then please don’t hesitate to contact us for more information…