What Makes a Leading UK Web Design Agency?
Posted 03 February 2014
The decision has been made: it’s time to invest in a new website. You’re looking for a brilliant new website that will help you take your business to the next level. You’re looking for a leading UK web design agency who will deliver a website which goes above and beyond your expectations.
If you’re going to make this happen, you’ll need to find the right company to work with. This involves asking two questions: “what makes a leading UK web design agency?” and “how do I find the best one for my business?”
If you’re in this position, you might find the following criteria helpful:
You should be looking for a web design agency with significant experience. This will save you time, money and stress over the long-haul.
It will also help you to present your business case for the investment in your website. If the agency/s that you’re looking at have helped businesses in your sector to grow, it’s going to be a lot easier to persuade budget-holders that the ROI will be significant.
A good way to evaluate this particular criteria is to look at the agency’s portfolio and ask for testimonials/recommendations. You’ll be able to look at the websites the company have built and see if they would meet your high standards.
2. Project Management
Whilst this might sound rather understated, you should be looking for an agency with superb project management systems. This will help you to plan and budget effectively. It will mean that the project is delivered on-time, and reduces the risk of delays or an unexpected overspend.
It’s also a good way to evaluate the strategic value that the web design agency will bring. There are many agencies that can build beautiful websites; to do so in a way which demonstrates project management expertise will normally mean that they are at the very top of their game.
3. Creative Design Flair
Whilst the practical, strategic factors are essential, it’s no surprise that your decision should rest upon the creative design flair that the company offer. The quality of your brand will have a big impact on the success of your business. This means that you need a cutting-edge design which will reinforce the quality of your business.
The easiest way to evaluate this is to look at the portfolio of the agency’s designers. Do you like the branding and graphics work that they have completed? Are you inspired by what they’re offering? An initial consultation will also reveal whether the agency are able to meet your creative design needs.
4. First Impressions
Finally, what is your first impression of the web design agency? Is there are sense of rapport in your conversation? Are you inspired by their suggestions? Do they demonstrate expertise in the various disciplines encompassed by web design, including web development, digital marketing, search engine optimisation/marketing and rebranding?
It will probably become very clear whether or not this is the right agency for you.