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Useful SEO Tips for Beginners

SEO is an important aspect of any web design process and should be considered as one of the best ways to bring traffic to the site.  There are several different ways to do this, so you should be aware of some of the top tips.

The more you link back to your website on other web pages, the higher it should appear in the search engine results.  You can do this on any online directories related to your website’s purpose, search engines, forums and other relevant networking pages.

Whenever you include photos on your website, make sure that you add relevant keywords that will help surfers to be able to find your site.  Keywords are very important within the SEO process, so should be utilised as often as possible, at no more than about 15% of the page’s text.  You should take note that the keywords need to be relevant to your website and be something that a person could type into a search engine to be led to your page.

Larger businesses can benefit from helping charities and being linked back from the organisation’s website at the same time.  This helps them earn respect and credibility, as well as getting extra hits.

You need to think about what your competition is and try and find a gap in the market to become different to them.  This will enable you to show potential visitors or customers why you are unique.  Think outside of the box and where other similar companies may not have advertised.

Web traffic may not only come from Google, as there are many other search engines used around the world, so you need to consider how you will also fare on these results pages.