The Importance of Web Development
Posted 18 November 2011
Web development is just as important as web design. Every business must start from scratch when setting up their first site, so there are various steps to consider. They also need some sort of plan of action in order to increase traffic to it. This is vital for ecommerce sites in particular, as it can drive sales dramatically.
Every website needs a domain name; .com is ideal if you are a company that is looking to expand in the future, whereas .co.uk is better for very small businesses that have a limited market. There are various other ones available, but if you can get the .com then it is a bonus. Keep it simple and short so that people can remember it off the top of their head and type it in quickly whenever they need to visit it.
A web host is also needed. This is like your parking space on the world wide web. Many web hosts these days offer all sorts of services, such as email hosting, where you can have your domain name match the main part of your email addresses. This creates a professional look and is a must for any serious business. Using Hotmail or Googlemail will not create the right effect.
Hiring a web designer to design and develop your site is ideal, especially if you are not familiar with this or have a limited amount of time. This allows you to focus on other areas of your business. Using various techniques, such as SEO, will also help to drive unique traffic to your site, which your designer and developer can advise you on.