The Importance of Usability in Mobile Web Design
Posted 26 December 2011
Many businesses have started to ensure that their web design is accessible for users visiting via a mobile phone, or have created an alternative version of the site altogether. This allows these customers to visit the site with ease and without having any problems such as pages taking ages to load or not being able to view the information clearly enough. Usability for the customer is so important with regards to mobile sites, otherwise it could put people off from continuing to browse or come back in the future, meaning a loss of income for the business.
There are many tips to make your website easier for mobile users to visit, so follow them well for a successful result. Mobiles are known for their small screens and compact designs, so information, especially text, cannot always be viewed very easily when browsing the web. This is why using a larger font and a simple layout can improve the customer experience. Most mobile browsers will allow the user to zoom in on smaller text, but this is not always an efficient way of browsing through a website. The site should also fit well onto a small resolution screen, so tone down the use of photos and other Flash designs, which may make the pages take longer to load.
Be sure to include all the important and relevant information about your company on the mobile website, so users do not feel like they are missing out on anything. Just present it in a clear and concise way that is easy to read and you should not have any problems.