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The Future of Responsive Web Design

The importance of responsive web design just keeps on growing.

With sales of tablets increasingly rapidly, not to mention smartphones, the implications for web designers are significant. With almost 50% of us now browsing the internet whilst on the move, it’s clear that responsive website design is going to become an increasingly common (and necessary) feature.

If you’re not familiar with responsive web design you might find it helpful to check out this article. Today, a typical responsive website will be carefully developed to display the website in the most helpful way for the device which the visitor is using. This has implications on how images, text, icons and buttons are designed and located within the website. Crucially, all of these variations are accessed within the same URL, meaning that content management and SEO are easily updated.

However, this is not to say that responsive website design will always take this form. It’s important to remember that at its very core responsive design is about meeting the unique needs of a particular site visitor. We currently do this using one primary variable; the device that the visitor is using. However, this isn’t to say that we couldn’t use other variables to determine how responsive web design works.

As Dennis Odell puts it,

The proliferation of mobile devices with sensors capable of geolocation and motion detection suggest a future wave of sites whose designs adapt to real-world environments. Imagine being able to increase font sizes and button target areas if the motion sensor suggests the user is browsing while walking or running. We might consider adapting our layout based on our visitor’s geographic region or on ambient light or sound levels.

This might sound fanciful, but a decade ago it would have seemed unthinkable that we would become so quickly dependent upon mobile devices. Web designers who were accustomed to designing for increasingly large widescreen PCs have had to rethink the way that a website is constructed. It’s remarkable that we are now able to take the same web page and allow it function equally well on a PC, an 8″ tablet and a smartphone. In this regard there is no reason why we shouldn’t see similarly remarkable changes in responsive web design in the next 5-10 years.

We’re looking forward to seeing how new additions to CSS, HTML5 and new coding templates help us develop responsive web design in new ways. It is clear that as the demand for responsive websites grows developments in technology will enable new possibilities as site visitors become increasingly dissatisfied with static websites offering unhelpful viewing experiences.

If you’re thinking about revamping your website design or would like to find out more about how responsive website design can help your business connect with more people why not contact us today? We’re a leading UK web design agency based in the city of London and would love to see how we can work together…