The 7 Most Important Metrics for eCommerce Website Performance
Posted 19 April 2021
There are literally millions of websites out there and the harsh reality is always going to be that it’s just a select few that truly succeed and thrive, and when it comes to eCommerce website performance, getting among those few is vital. However, this isn’t a lottery, and it’s sure not just dumb luck. There’s plenty of hugely important metrics going into play when it comes to website performance.
That’s exactly why we’ve come up with a list of seven of the most important metrics when it comes to site performance. The fact is, once you’ve got the useful data and metrics for your website, you can start the troubleshooting and tweaking that helps to build a truly effective and successful online presence. Here’s seven things you be looking out for when it comes to your site analytics.
Page Loading Times Are Massively Important for eCommerce Website Performance
This is always going to be one of the most important metrics. Having a slow loading site is going to have a terrible effect on bounce rate. As well as a whole lot of other metrics. Making sure your pages are loading as quickly as possible is vital.
Bounce Rate – Are Visitors Only Briefly Staying?
Bounce rate is the number of visitors who arrive on your site only to quickly bounce away again having only viewed one page. This is obviously a massively important metric when it comes to eCommerce website performance and understanding your traffic figures. As well as what could be causing low conversion rates and other issues.
Unique Website Visitors Are Key to eCommerce Website Performance
While having plenty of return customers is definitely a good thing, having new visitors regularly finding your website is vital for growth and another major metric when it comes to analytics.
Pages Viewed Per Session – Compelling Copy Equals eCommerce Website Performance
This metric is hugely useful when it comes to determining how useful and engaging users find your site and content. As far as eCommerce website performance is concerned, engaging copy is vital. If it’s low, maybe you need to be thinking about what you can do to boost engagement.
Average Time on Page – Are Users Sticking Around?
Another vital figure when it comes to determining the individual performance of pages within your site, average time on page tells you how long visitors are spending on eCommerce website pages on average. This data can tell you where you need to be refining and improving as well as where you’re doing well.
Top Landing Pages – Where Are Users Arriving?
Where is everyone arriving on your website? Is it your homepage? Or is it some random page somewhere on the site? If so, why? How can you direct people to a more relevant part of the site? Or optimise according to the features of the page they are landing on?
Top Exit Pages – What’s Making Users Leave?
Lastly, the top exit pages can be hugely telling for eCommerce website performance. Where in your site is driving visitors away? At what point do people decide they’ve had enough and which page is the last straw? What’s wrong with these pages? Sometimes exit pages are inevitable, but sometimes there are things we can be doing to mitigate issues.