Tag: Web Designers

Why Link Building is Essential for SEO and Web Visibility

It’s long been an important facet of search engine optimisation, but why is that? And is it even still all that important? Link building and backlinking are the SEO method of getting other, high authority sites to link back to your site, essentially providing an endorsement that’s most clear to the search engine crawlers.

Historically, using links as a ranking factor is what set Google apart way back in the 90’s. Back then, it was a hugely innovative way to gauge websites of genuine value, and it was so innovative that it’s still a powerful facet of SEO today.

Commonly seen as one of the more difficult elements of getting a website to rank well, link building remains an important aspect of ranking. Here’s why it’s so essential for SEO and web visibility, and why you should be doing it.

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Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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City of London Web Designers

The City of London is a place like no other. Arguably the world’s leading business centre, the Square Mile is rivaled only by New York as a home for the world’s most prominent financial and professional services organisations. In this short article we’ll be exploring the web design specifications required by businesses based in the

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