Tag: User Experience Design

How to Keep your Website Design Looking Fresh

Every business wants to have a successful, up-to-date website. However, this can often prove to be a significant challenge. On the one hand, maintaining and improving your website can take time and effort that could easily be spent on other areas of your business. Furthermore, with the web design industry rapidly evolving, a website that

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Think Like a Customer to Win New Business

One of the biggest challenges for businesses is winning new customers online. Whether you’re an E-Commerce retailer or a professional services firm, the primary objective for your website is to generate/facilitate new customers bringing their business to you. However, you don’t have to speak to many businesses to find that this doesn’t always happen as

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5 Ways to Reduce Bounce Rate

Your bounce rate is one of those website statistics that can make for unhappy reading… The bounce rate, represented by a percentage, indicates the number of people who are arriving on a particular page of your website and then leaving – or ‘bouncing’ – before clicking through to any further content. This normally tells us

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User Experience Trends and Best Practice in 2014

A simple but common misconception is that a website exists for its owner. Whilst it’s true that the website is owned and maintained by the owner and that the owner is the primary long-term beneficiary of a successful website design, the website itself exists for its users. This has a huge impact on the way

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Amazon’s Amazing User Experience

E-Commerce is a hugely competitive industry. With most companies offering online retail services, the market is full of outstanding competitors who are looking to get ahead of their rivals. In this environment user experience (UX) is an area of web design which is developing rapidly and becoming increasingly important to online retailers. Historically there have

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User-Centred Web Design

Web designers face a constant challenge to design and build websites that meet the exact requirements of the people who are going to be using them. There are various reasons why this isn’t easy. It can often feel as though the design is a collaboration between the web designer and the client, each contributing their

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