Tag: smartphone

Forget VR, Augmented Reality is the Next Big Thing

We’ve all heard about virtual reality, but augmented reality is where the hype and money are at, here’s why that is.

Older Augmented Reality

At the moment, augmented reality centres on applications for smartphones, allowing people to use the camera combined with AR software to try on clothes or glasses while buying online, or search for Pokémon. It’s been something of a clunky gimmick, but as tracking and biometric software improve, so too does AR.

The more accurate and powerful the software, the greater the possibilities for AR. Very soon, it’s going to stop being a gimmick, and according to Apple, will influence our lives just as much as the development of the smartphone.

Apple have been prioritising AR for years now, introducing various features into different iterations of the iPhone, and developing new software. Fortunately for them, it’s beginning to catch on, especially in retail, for both online and real-life shopping.

Imagine being able to accurately try something on before you buy it? How about a virtual shopping assistant, allowing you to identify items and direct you around the store to different products? The applications really are endless, and could hugely impact the ways in which we live our lives.

Why’s this coming to your attention now? Put it down to massive developments, launches and investment from the likes of Apple, Facebook, Snapchat and Google.

While VR is going to remain in the realm of the specialised gamer for a long while to come, the applications and uses for straightforward, functional AR are going to be infinitely more widespread. This potential has led to a valuation of the AR industry ranging between $32 and $162 billion, making it very much something worth paying attention to.

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The Surprising Cost of Social Media

There aren’t too many people in the UK Web Design Industry who think that social media is bad news. As a team of London web designers we have experienced first-hand the benefits that social media can bring to local businesses. Facebook, Twitter, Instagram and other platforms are a great way to connect with people and

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2012: The Big Tech Winners

Boxing Day may have arrived, but if you’re anything like us the Christmas festivities will be continuing at a relentless pace. With family to see, leftover turkey to consume and Christmas sales to be enjoyed (or avoided!) it really is a special time. The next few days also provide a great opportunity to reflect on

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New London digital media hub for online retail

Amazon is one of the top online retailers and has just announced plans to open a London digital media hub that will focus on creating new services for those who have smartphones and consoles.  The hub will have teams of engineers working on software development as well as graphic designers and experts in user interface. 

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Future Steps of Web Design

Web design is constantly changing to meet the demands of customers and new trends. There have been many advances in this sector over recent years, especially the use of two different designs for one website. This has been because of the increasing number of people using mobile phones to log onto the internet. Websites have

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Tips to Great Web Design

There are many different tips to follow when creating a new web design for your site. Whether it is for a small or large business, make sure it is done properly. Keeping it simple will make customers more likely to stay a long time and revisit, as they will not get frustrated with navigating around

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The Release of the Free Daily Mail Android App

Where art meets web design, the Daily Mail has become the top online newspaper site, so they have now released a free Android app to help users to access it from their mobile phones. It is simple and very easy to use, plus best of all, it does not cost a thing. Many phones use

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New BBM Music Feature

Where art meets web design, BlackBerry has launched a new music feature called BBM Music. The good news is that users can trial it for free for 60 days. If they wish to go ahead after this time, it will cost £4.99 per month. The tool allows users to select and download songs from various

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New London Transport Web Information Service

Travel information sites are key to allowing the public to plan and book their everyday journeys. TfL has acknowledged this and has launched a new web information service that can be accessed by mobile phones and computers, giving the customers more convenience and ease of use. It can also be accessed via text messaging for

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