Tag: SEO

Specialised or Integrated Web Design Company | VizionOnline

When you do a search for a web design company online, you’re very quickly bombarded by a thousand different options. Companies that specialise in one or two vital areas, companies that offer a thousand and one different services. The question is, who do you go with and why?

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The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Integration versus Specialisation – What’s More Important in a Web Design Agency?

Nowadays, when it comes to literally any industry, you can find one-stop-shops. On the high street, you’ve got Tesco, where you can buy literally anything the home might need. Online you’ve got massive marketplaces like eBay and Amazon.

People like convenience, and being able to go to one place instead of a bunch is always going to be a good thing. Does that ring true for website design companies and other web services though? Does it make sense to go to a bigger business that can perform all the services you need, or several smaller, more specialised companies?

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Why Link Building is Essential for SEO and Web Visibility

It’s long been an important facet of search engine optimisation, but why is that? And is it even still all that important? Link building and backlinking are the SEO method of getting other, high authority sites to link back to your site, essentially providing an endorsement that’s most clear to the search engine crawlers.

Historically, using links as a ranking factor is what set Google apart way back in the 90’s. Back then, it was a hugely innovative way to gauge websites of genuine value, and it was so innovative that it’s still a powerful facet of SEO today.

Commonly seen as one of the more difficult elements of getting a website to rank well, link building remains an important aspect of ranking. Here’s why it’s so essential for SEO and web visibility, and why you should be doing it.

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Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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The Importance of Ongoing SEO to Your Site

The Importance of Ongoing SEO to Your Site

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What are the 7 Most Important Google Ranking Factors?

  As every web designer and search engine optimisation enthusiast well knows, Google has a huge and utterly secret list of factors that it bases each and every website out there’s search page ranking on. We all know how utterly important ranking is to basically every site out there. If you’re not in the top

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The Biggest SEO Trends in 2018

We’re only a couple of months into 2018, but technology online moves fast, and when it comes to succeeding online, search engine optimisation has never been more important. Without SEO, even the best websites fall by the wayside ignored, but it’s not a fixed art, new disciplines and technologies come along all the time, and

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WordPress Sites and SEO – A Potent Combination

When you think of the classic double-acts of history; Laurel and Hardy, Morecambe and Wise, etc. You don’t tend to tag onto the end of that list ‘WordPress and SEO’, but you really should, because they complement each other spectacularly. Here’s why. Blogging’s Totally Covered One of the core elements of search engine optimisation and

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Link Building – Still Vital in 2017

Link building has long been an important, Google-confirmed technique within search engine optimisation. Not without good reason either, considering getting page one ranking without extensive linking is incredibly difficult. This is due to the fact that having plenty of good quality  inbound links to a site is a one of the most important factors. However,

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