Tag: Marketing

How to Get Your Website Design Ready for Summer

Earlier this week we wrote a short article which asked the question: “Should I change my website design for summer?” We identified three reasons why this is something that all website owners should consider doing. It’s a great way to understand and connect with website visitors, benefit from a varied use of colour and keep

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New Twitter Homepage Design

If you’re a Twitter user then you might have noticed the recent homepage update that has been rolled out in the last few days. Whilst the update is more evolution than revolution, there are a number of changes to the Twitter homepage design which you’ll now be able to access. The update ensures that the

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How to Start Social Media Marketing in 2014

In 2014 social media marketing will be more important than ever before, with 88% of marketers planning to use social media as an advertising platform. However, taking your first steps in social media marketing can be somewhat daunting. What exactly is social media marketing? How much time and money should be invested in this area?

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9 Reasons Why Web Design is So Important

We’re a London website design agency. We spend a lot of time designing, building and fixing websites, and when we’re not doing that we’re usually talking about websites, whether it’s with our clients, colleagues or really anybody who will listen. However, it’s still worth asking the question: why is web design so important? Isn’t it

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Website Maintenance or Complete Redesign?

We often speak to clients who are deciding whether website maintenance or a complete redesign would be the most effective approach for their business to take. It’s a common question and can often appear to be very confusing. There are times when businesses who are reluctant to invest in a new website design are inadvertently

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British Gas and the Hashtag Hijack

Last week British Gas found itself in the middle of a social media PR nightmare. The company had already announced that energy prices would be set to increase by 9.2%. It then decided to conduct a Q & A session via Twitter, with customer services director Bert Pijls fielding questions posted under the #AskBG hashtag.

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What’s Your Social Media Strategy?

There are many reasons why your business should have a social media strategy. It’s an incredibly powerful tool, capable of connecting your brand with a vast audience. It’s highly accessible and can be easily managed by your staff. It allows you to share your expertise and knowledge in a way that adds value and builds

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Using Pinterest to Grow Your Business

Pinterest, the 3rd most popular social media site, remains something of a mystery to many businesses. We tend to understand the value of Facebook, Twitter, Google+ as direct and indirect marketing tools.  However, Pinterest is something quite different. How does Pinterest work? Well, quite simply, users ‘pin’ images that they find on the internet using

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E-Commerce: Content that Sells

If you have an e-commerce web design then you’ll be familiar with the importance of excellent content. The product details and descriptions that you include will have a significant impact on the extent to which site visitors trust you. This is particularly true if you’re selling technical or niche products; if you get it wrong,

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Branding lessons from twitter

If you’re looking for a case-study of a carefully managed branding campaign, you can do a lot worse then to check out social media heavyweight Twitter. Launched in 2006 and now yielding a worldwide usage in excess of 500 million, Twitter is already on its third branding package. The changes are subtle, and the ubiquitous

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