Tag: Marketing

The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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How Effective is Your Content Marketing?

Content marketing is a relatively new phrase that describes an age-old principle. In a nutshell, content marketing involves creating and distributing highly valuable content. It involves communicating the very best things that you can do in a way which builds trust with your audience and encourages more people to buy your services. Content marketing has

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Is PPC The Right Digital Marketing Strategy For Your Business?

Pay-Per-Click (PPC) is the phrase that we use to describe the internet advertising/marketing model that allows businesses to pay for their website to be displayed in search results. PPC is the lifeblood of search engines, providing the revenue that enables profits to be generated and shareholder dividends to be paid. However, that’s not all. For

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How to Get Your Website Ready for Christmas

With just over 6 weeks remaining until Christmas, it’s not just the consumers who are getting ready… Businesses are inevitably impacted by Christmas, whether through seasonal campaigns or simply adjusting to the impact that this time of year will have on your workforce. We all know that Christmas provides us with a wide range of

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2 Key Reasons for Considering Investing in PPC

We regularly work with clients who are looking to improve their online presence. There are several strategies that we employ to increase web traffic and draw more potential customers to our client’s site. In our experience the best strategies are multifaceted. One of the most powerful ways to attract more people to your website is

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Website Design: an Art or a Science? (It all depends on your Customers…)

One of the great questions that those in the web design industry love to ask is whether website design is an art or a science. The answer that you hear will normally depend upon the particular skills and responsibilities of the individual in question. Creating a website is very much a multidisciplinary process. The project

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How Often Should I Be Updating My Website?

One of the biggest challenges in ensuring the success of a website design project is the long-term website maintenance that will be essential in maintaining the quality of the site. However, this can seem far from straightforward for many website owners. A good way to start the conversation is to ask “how often should I

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What Does Your Web Design Say About Your Business?

As a UK website company it’s probably not a surprise to hear that we love helping our clients to grow their business by improving their web design. A beautiful, modern, effective website will help you to communicate with a wider audience and increase web traffic and conversions. However, a successful website design brings a whole

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How to Listen – and Be Heard – With Social Media for Business

It looks like Twitter are rolling out an update which allows you to ‘mute’ people that you’re following. This will give users the option to continue following another user without receiving their updates. The update is available to some users with iOS and Android devices. It will come as a blessed relief for avid social

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