Tag: Google

Why Customer Personas are Crucial for E-Commerce Success

In the hugely competitive world of online retail it’s essential that E-Commerce businesses find innovative ways to increase their sales and outpace their competitors. There are numerous strategies and techniques that can be used to achieve this goal. In this article we’ll be looking at just one of these and considering why customer personas are

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Google Authorship Dropped; What Next for Online Publishing?

Google have recently decided to shut down their Authorship programme after 3 years. It’s believed that this decision has been reached after disappointing levels of user engagement suggested that it wasn’t as popular or effective as Google had hoped. In fact, 70% of online authors hadn’t updated their Google+ accounts to reflect the Authorship programme.

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How HTTPS is Changing Google’s Search Results

Google have announced a new ranking signal that will affect how they filter websites for their search engine results pages. Every time Google update their search engine algorithm there are a number of SEO implications that we need to take into consideration. Search Engine Optimisation is constantly changing and evolving. This is because Google’s team

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Which Search Engines Should I be Targeting?

An essential part of achieving success online is working out the most effective way to use search engines. In 2014 very little web traffic is generated by direct results, particularly for smaller websites (large websites like Facebook, eBay and the BBC would be exceptions to this rule, and even this is repeat visiting). Businesses who

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What To Do When Your Website Traffic Starts Falling

If we’re honest, almost every business and website owner expects their web traffic to continue increasing throughout the life of the website. We can often approach pageviews in the same way that we would the stock market or house prices: they’re expected to go up, not down. The great hope is that we will continue

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Attract New Customers To Your Business With Responsive Website Design | VizionOnline

In every business it’s vital that we find ways to attract new customers. There are lots of ways to approach this. You can roll out improvements to your product and service, trusting that word of mouth will attract new customers to your business. You might choose to implement a new marketing strategy, buying advertising and

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4 Simple Link-Building Tactics (and 1 to Avoid)

Link-building is quite simply the process of increasing the number of links to your website. This has numerous benefits, but the primary advantages are increasing direct traffic and pushing your website higher up the search engine results pages. Link-building is an extensive and complex process, but here are 4 simple link-building tacts (and 1 to

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How to Improve Your Website’s SEO Ranking in 2014

If you’re trying to grow your business, an essential part of your strategy will need to be increasing your website traffic. This will bring more potential customers to your site and generate more leads. To do this, you’ll need to think about how to improve your website’s SEO ranking in 2014. Google Hummingbird was introduced

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What is a Sitemap?

One thing that all of our clients have in common is this: being involved with a website design project is always a steep learning curve! Whether this will be your first website or your 4th, the process is marked by learning. Whilst a website can be very simple, the principles and engineering that make it

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What’s Happened to Guest Blogging?

For a number of years SEO and marketing companies have championed the value of guest blogging. It’s not hard to see why. It’s a great way to share your knowledge and experience with others in your field. It’s also an easy way to secure a relevant backlink to your blog, website or social media account.

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